On June 5, The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to educating the public about chiropractic care, was honored with an award for its “Made Possible By” campaign at the Healthcare Advertising Awards.
On June 5, The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to educating the public about chiropractic care, was honored with an award for its “Made Possible By” campaign at the Healthcare Advertising Awards.The campaign won a Bronze Award in the Television Advertising-Series category at the 42nd Annual Healthcare Advertising awards.
“Made Possible By,” developed to increase awareness of the critical role chiropractic care plays in enhancing athletic performance and overall whole-being, includes 10 compelling commercials centered around golf, rodeo and pickleball. These ads aired during national championship events, collectively reaching tens of millions of viewers and driving substantial increases in online engagement and chiropractic-related searches.
“This award is a meaningful acknowledgment of the role chiropractic care plays in helping people move, perform and live better,” said Kent Greenawalt, Chairman of F4CP. “Our ‘Made Possible By’ campaign was built to reflect that impact, and we’re proud to see it connect so strongly with audiences.”
Campaign highlights
- The golf commercials aired 17 times on The Golf Channel during the Masters Tournament, generating more than 5 million views and a 257% increase in Google searches for the term ‘chiropractor.’
- Five rodeo commercials were produced at the Calgary Stampede that aired 350 times during the National Finals Rodeo, showcasing multidisciplinary care, including chiropractic.
- The commercials about pickleball, focused on preventing common injuries, aired 20 times during the Biofreeze USA Pickleball National Championships on The Tennis Channel, ESPN, CBS Sports and other connected TV networks.
- In tandem with consumer-facing messaging, F4CP also produced recruitment-focused ads promoting chiropractic careers, with content tailored for chiropractic colleges.
The Healthcare Advertising Awards, the oldest and most widely-respected healthcare advertising competition, recognizes excellence in the field of healthcare marketing, judged by a national panel based on creativity, quality, message effectiveness, nconsumer appeal, graphic design and overall impact.
Other recent accolades
F4CP has made headlines with more award-winning content, recently receiving a Gold Stevie Award from the American Business Awards for its original podcast series, Adjusted Reality.
In addition, the podcast’s host, F4CP President Sherry McAllister, DC, won Logan University’s 2025 Dr. Beatrice B. Hagen Award in recognition of her outstanding leadership and contributions to the chiropractic profession.
As F4CP continues to lead public awareness campaigns and education initiatives, the organization remains committed to advancing chiropractic care as a drug-free, first-line solution for pain management and performance.
For more information, visit f4cp.org.
About the Foundation for Chiropractic Progress
The Foundation for Chiropractic Progress (F4CP) is an award-winning not-for-profit organization dedicated to educating the public about the benefits of chiropractic care. With 39k members, we work to build bridges with other healthcare professions and foster trust through peer-reviewed research, campaigns and industry platforms, all in the service of promoting a drug-free, noninvasive, sustainable approach to healthcare.
