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F4CP named most innovative global marketing agency

Chiropractic Economics Staff February 19, 2026

F4CPGlobal Health & Pharma Magazine recognized F4CP for outstanding leadership, innovation and impact in the field.

Kent S. Greenawalt inducted into Life University Academy of Fellows

Chiropractic Economics Staff October 22, 2025

Foot Levelers giving back annual reportThe Academy of Fellows recognizes those whose service and leadership have advanced Life University and the chiropractic profession.

Foot Levelers receives Lifetime Giving Award

Chiropractic Economics Staff October 17, 2025

Foot Levelers giving back annual reportThe award recognizes the company’s decades of philanthropy that have strengthened chiropractic education and the profession worldwide.

F4CP welcomes United Chiropractic Association as Global Leader

Chiropractic Economics Staff July 7, 2025

Global LeaderAs a Global Leader, the UCA gains access to the F4CP’s library of marketing and educational resources to help support its objectives.

F4CP campaign wins Bronze Annual Healthcare Advertising Award

Chiropractic Economics Staff June 9, 2025

Healthcare Advertising AwardsF4CP wins Bronze at Healthcare Advertising Awards for its impactful “Made Possible By” campaign.

Parker Seminars: Ascend once again exceeds expectations

Chiropractic Economics Staff May 28, 2025

Parker Seminars AscendThe Chiropractic Economics staff joined thousands of DCs in Las Vegas in March for Parker Seminars: Ascend. It was pretty extraordinary.

F4CP wins award for Adjusted Reality podcast

Chiropractic Economics Staff May 23, 2025

Adjusted RealityAdjusted Reality explores holistic health through conversations with health, wellness, sports and lifestyle experts.

F4CP president receives Beatrice B. Hagen Award

Chiropractic Economics Staff March 21, 2025

Sherry McAllister, DC, MS (Ed), CCSP, FACCBeatrice B. Hagen Award winner Sherry McAllister has played a pivotal role in the chiropractic profession for more than 30 years.

Foot Levelers publishes 2024 Giving Back Annual Report

Chiropractic Economics Staff February 20, 2025

custom orthotic open-toeLast year Foot Levelers donated more than $1.1 million to chiropractic colleges and industry organizations.

F4CP announces recipients of inaugural Kent S. Greenawalt Legacy Award

Chiropractic Economics Staff August 24, 2023

F4CP founder Kent S. Greenawalt (third from right), in whose honor the Kent S. Greenawalt Legacy Award is named, celebrates recent media achievements at The National in Orlando, Fla., in August with F4CP colleagues (left-right): Don Petersen, executive commitee member; Alexis Lignos, marketing director; Dr. Mark Sanna, executive committee member; Kent S. Greenawalt; Dr. Sherry McAllister, president; Dr. Mickey Burt, executive committee member.A highlight of The National was the announcement of the first recipients of the Kent S. Greenawalt Legacy Award, established in honor of F4CP’s founder.
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