| Your Online Chiropractic Community
If $20 bills were sold for $5, how many would you buy? When you put your marketing dollars to work doing direct response marketing, $5 of marketing can easily turn into $20 of profits from sales—if you do it right. In an ideal world, marketing for chiropractic care would be unnecessary. Everyone would subscribe to the idea that chiropractic is valuable, and every patient … [Read more...]
The art of friendly persuasion: Get what you want
Were you the kid who had what everybody called “the gift of gab”? You always sold the most candy bars, boxes of cookies, or magazine subscriptions for your scouting group, simply by persuading your parents to ask their friends and coworkers to buy from you. Your lemonade stand had a line around the block because you had convinced everyone that you had the coldest, freshest … [Read more...]
Connect with healthcare colleagues and your community through posture
You know addressing posture is important to effectively care for back and neck pain. After all, the best adjustment is fighting an uphill battle against gravity if a patient slumps in front of a computer for 10 hours a day, shoulders hunched up to their ears. A good chair, a standing desk, and good shoes can help. But when some- one’s unconscious default posture is “slumped … [Read more...]
Learn how to treat neuropathy with nutrients
If your patients have diabetes, there is a good chance they also experience symptoms of neuropathy. And they might tell you about a tingling feeling (or loss of feeling) in their feet, legs, and fingers. While in non-diabetic patients this could be attributed to pinched nerves and addressed with adjustments, an individual with diabetes most likely requires supplemental … [Read more...]
‘Same-as-last-time’ documentation is a sure route to trouble
So, you purchased an electronic healthcare record (EHR) program. Congratulations! Maybe you were one of the early adopters who were riding the incentive wave that allowed you to tap into that $44,000 per eligible provider. Maybe you jumped on the bandwagon a little later. Either way, you took the plunge, and you have the software. Now how’s it going? Old habits die hard If … [Read more...]
