Marketing is more than selling; it’s also the process of teaching consumers why they should choose your product or service over your competitors. Think of it as doing things to get your phone to ring. For instance, imagine being a politician. How does a politician get elected? They tell more people about who they are, what they stand for, and how they are going to help the voter. The person who gets their message out to the most people wins the election. That is marketing in action.
Practice Central After completing their studies at chiropractic college, most students dream of owning a practice. They yearn for a place where they can make their mark and practice the skills they learned during their years in school. Some chiropractic colleges help prepare their students with classes on the business side of practice prior to graduation. However, it’s not until you experience the reality of being out on your own in the world of chiropractic entrepreneurship that what you might not have learned in school becomes apparent.
Practice Central The average student is in chiropractic school for about 1,350 days and, afterward, most graduating students immediately go into practice by themselves or working as an associate doctor. During the first year on their own, most new grads concentrate on building a practice and helping patients. But all too soon, the paperwork, the rules and other business details appear, and the worries start to set in.
Feature The first chiropractic college was founded in 1897 by Daniel David (D.D.) Palmer in Davenport, Iowa. At first named the “Palmer School and Cure,” it was the source of the first professional chiropractors, some of whom went on to found other colleges. In the span of about 50 years, chiropractic schools evolved to encompass laboratories, X-ray facilities, research departments, and by the latter part of the 20th century, most were fully accredited.
Money Management Investors have become financially complacent in recent years as the market has lulled them with ever increasing gains and returns. When alarm clocks went off in February 2018 with one of the biggest daily and weekly losses in market history, the realization of what it means to be in the market became all too real. Unless you have been totally cut off from the news, you could not miss the turbulence the financial markets have experienced.