The average business will spend slightly more than 11 percent of its budget on marketing this year, according to the online marketing firm Web Strategies. Furthermore, a large portion of that budget, approximately 40 percent, will be spent in online efforts, with search engine marketing, banner ads, and online videos taking up a majority of this expense. Given that digital marketing strategies and techniques are growing more each year, many professionals are wondering if they should even bother with creating print business cards.
Legal Ease While health care continues to be an in-demand commodity, the days of setting up shop and passively waiting for patients to walk through the door are rapidly fading from view. As insurance premiums and co-pays rise, health care consumers are looking for the most cost-effective way to obtain the care they need. As a result, the traditional “if you build it, they will come” ethos has given way to a new era of competition in health care, one that has made the health care industry look more like other businesses.
When to buy an established clinic—and when to build one. When life circumstances bring you the opportunity to own a new practice, which is the better option: buying an established clinic or starting one from scratch? Many doctors are surprised to learn that in most circumstances, the benefits of buying an established clinic far outweigh building from the ground up—sometimes in surprising ways. There are scary statistics on startup failure rates; some sources say as many as 95 percent of startups go out of business.
Big-name businesses dominate the conversation and are the major employers in town, but every city has its share of local businesses. These are the smaller, locally owned companies that are the backbone of a community. These are the people who sponsor Little League teams and Pop Warner football. And when combined, these businesses generally employ more people than the big name in town. Your practice is one of those local businesses. At the same time, your practice should also be part of the backbone of the community.
According to the Centers for Disease Control and Prevention (CDC), some of the most common health issues today include heart disease, stroke, cancer, type 2 diabetes, obesity and arthritis. In fact, major medical issues such as these are thought to afflict almost half of all American adults, or 117 million people in total. However, there is one other health concern that is right up there in numbers, yet isn’t often discussed: musculoskeletal conditions. In fact, the U.S. Bone and Joint Initiative (BJI) indicates that this category of issues impacts roughly the same amount of people as the more well-known chronic health concerns.