With everything moving toward social media posts and other forms of fast content, lots of practices are wondering if email newsletters are still a worthwhile form of marketing. Is it a waste of time to bother with an email newsletter when it seems like everyone’s obsessed with Facebook and Twitter? The short answer is no it’s not a waste of time. And if you do it correctly; you’ll have a great way to market your practice both to new patients and to other healthcare professionals. In this article, you’ll find tips and ideas you can put into practice with your e-newsletters.
Marketing Matters It’s a wonderful thing having a clinic at your disposal. You have access to a number of tools to help effectively treat your patients. However, how do those patients find relief when they are not at your clinic? Do you have protocols in place to serve your patients when they are not in front of you? If not, you should. As a doctor, it’s your obligation to make sure your patients not only have effective treatment options available to them at your clinic but also products that can be employed outside the clinic as well.
Building a successful chiropractic practice isn’t something that occurs by working just a couple of hours a week. It involves spending several hours a day providing quality care in an effort to retain the patients you currently have while constantly striving to find ways to grow your patient base even more. It also requires creating and implementing a solid recordkeeping system, regularly updating patient files, and also finding the time to earn those required continuing education credits necessary for keeping up your licensure.
Money Management There’s a funny thing about debt: You would think the definition is black and white, but the truth is that everyone draws the line in a different place.So defining debt is the first step toward understanding it. Debt is money that you owe to someone else. Furthermore, if you don’t pay toward that debt, you may lose the material item it represents or receive an ugly jolt to your credit rating. A car payment is definitely debt. Money you borrowed for that high-end chiropractic table is a debt.
Tech Talk Chiropractors who use social media can gain new patients more easily than those who only use traditional advertising. With social media, you can research the type of audience you are trying to reach by creating targeted ads that direct a specific audience to your website. Keep in mind that this type of campaign, called “organic reach,” usually speaks to those who have expressed interest in your content—chiropractic care—at some point.