Featured Articles

Master the power of direct response marketing

Marketing Matters If $20 bills were sold for $5, how many would you buy? When you put your marketing dollars to work doing direct response marketing, $5 of marketing can easily turn into $20 of profits from sales—if you do it right. In an ideal world, marketing for chiropractic care would be unnecessary. Everyone would subscribe to the idea that chiropractic is valuable, and every patient would refer friends and family, who would then also become your raving fans. You would have nothing to do but treat patients.

The art of friendly persuasion: Get what you want

Were you the kid who had what everybody called “the gift of gab”? You always sold the most candy bars, boxes of cookies, or magazine subscriptions for your scouting group, simply by persuading your parents to ask their friends and coworkers to buy from you. If there was a way for you to “sell” yourself, you excelled at it. Now that you have your own chiropractic practice, it’s time to use that gift of gab from childhood to boost your practice. Let’s look at some effective ways you can use your persuasive powers to boost your practice.

Connect with healthcare colleagues and your community through posture

You know addressing posture is important to effectively care for back and neck pain. After all, the best adjustment is fighting an uphill battle against gravity if a patient slumps in front of a computer for 10 hours a day, shoulders hunched up to their ears. A good chair, a standing desk, and good shoes can help. But when some- one’s unconscious default posture is “slumped over with head jutting forward and spine collapsed back- wards,” you need to engage them to change their postural habits.

13 common mistakes when choosing an EHR system

Finding the right EHR system for your clinic can be challenging. There are significant mistakes you can make when choosing your system, so you need to be aware of what these costly errors are and how to avoid them. Many doctors learned the hard way and wasted time, had financial losses or suffered productivity costs. You do not need to follow in their footsteps. Avoiding these mistakes may help you minimize the heartache and improve your experience with EHR.

[Case study] Instrument adjusting for knee pain

The knee joint is unique in any number of aspects. Not only is it the largest joint structure in the human body, but it is also the most complex and the only one that must bear loads that can be up to four times the body’s actual weight.1 Of course, the time when your patients will become the most aware of just how vital the knee is for proper mobility and stability will be when they have suffered a knee injury or have chronic, debilitating knee pain. Unfortunately, your patient with knee pain is not alone in discovering just how much of their day to day activities are curtailed.

Family practice: Children can earn while they learn about business

Money Management Are you adjusting your child’s working bone? As a chiropractor, you know and understand bones. But have you ever heard of a “working bone”? This phrase isn’t in reference to bone functionality but is a metaphor for a human trait that you may be able to flex in your practice to teach your children the work ethic while saving tax dollars. To share an example, our family was raking leaves one fall and my older daughter was protesting against her manual labor task.

Industry Highlights

Biomechanical dysfunction: The number of cases is staggering. Here’s why

Sponsored Content According to the American Academy of Orthopedic Surgeons (AAOS), more than 700,000 knee replacement operations performed each year in the United States. Although the majority of these operations are performed in people over the age of 65, a growing number of knee replacements are being done in younger patients. A study presented at the 2014 AAOS meeting found that the number of surgeries for patients 65 to 84 increased by 89 percent, while surgeries for patients 45 to 64 increased by 188 percent.

CE events: More of burden than a benefit?

Sponsored Content Choose chiropractic as a profession and continuing education (CE) classes will be required regularly. Although the amounts vary by state—Alabama requires 18 CEs per fiscal year whereas Wisconsin mandates 40 CEs every two years, for instance—it’s inevitable that you’re going to be spending at least some portion of your time taking classes designed to enhance your skills and keep you updated on the latest trends and advances in the chiropractic profession.

Latest News

Phoenix Suns add fourth PER 2000 to reduce time players spend in training room

In a move to provide players with similar therapy treatments away from the comfort of their home training room, the NBA’s Phoenix Suns have purchased a second clinical PER 2000 unit from Pulsed Energy Technologies. This unit brings to four the number of total units the Suns own. The award-winning athletic training staff, led by Head Athletic Trainer Aaron Nelson, is now tied with MLB’s Chicago Cubs for the most PER 2000 units in professional sports. Nelson’s staff has seen tremendous results with the PER 2000, a Pulsed Electromagnetic Field therapy device that comes in three sizes.

G&W Heel Lift celebrates 50 years of service

For people struggling with back pain and mobility issues caused by leg deficiency, relief can be as simple as lifting the heel to level the pelvis and 5th lumbar. G&W Heel Lift, a family-owned business based in Cuba, Missouri, has been supplying the solution–custom-made heel lifts and foot lifts– to healthcare professionals and their patients for 50 years. “The design of our product has not changed through the years,” says co-founder and chiropractor Arthur Gross, DC, who joined forces with Willis Wilkinson in 1967 to develop the company’s product.

Sigma Instruments and Breakthrough Coaching joining forces in new business venture

Sigma Instruments and Breakthrough Coaching are proud to announce a joint business partnership. Sigma Instruments, a manufacturer of chiropractic adjusting instruments for more than 20 years and Breakthrough Coaching, a chiropractic practice and patient management company have teamed up to create a new and exciting offering to the chiropractic profession: The Fast Start Program. The Fast Start Program is the best of Sigma technology combined with world-class professional coaching designed to increase chiropractors’ certainty in their ability to produce consistent, reproducible results.

Judi Fuhr of Activator surprised with honorary doctorate degree from Logan University

Activator Methods International, the world’s number one chiropractic instrument adjusting technique, celebrated its 50th anniversary July 20-22 in Phoenix by hosting a Global Leadership Conference with top educators and leaders in the chiropractic industry. During the 3-day conference, Judi Fuhr, company CEO and wife to Activator founder, Arlan Fuhr, DC, was surprised to receive an honorary doctorate of chiropractic humanities degree from Logan University. Judi was thrilled and deeply touched to be honored in this way.

NYCC holds commencement for five degree programs

New York Chiropractic College held commencement exercises in the Standard Process Health and Fitness Center on the Seneca Falls campus on Saturday, July 29, conferring degrees on 146 candidates: 31 from the Doctor of Chiropractic (DC) program; 18 from the Master of Science in Acupuncture (MSA) and Master of Science in Acupuncture and Oriental medicine (MSAOM) programs; 67 from the Master of Science in Applied Clinical Nutrition (MSACN), two of whom are dual graduates from the DC program and more.

Walnuts may promote health by changing gut bacteria

Research led by Lauri Byerley, PhD, RD, Research Associate Professor of Physiology at LSU Health New Orleans School of Medicine, has found that walnuts in the diet change the makeup of bacteria in the gut, which suggests a new way walnuts may contribute to better health. The findings are published in The Journal of Nutritional Biochemistry available online. Walnuts have been called a ‘superfood’ because they are rich in the omega-3 fatty acid, alpha-linoleic acid and fiber, and they contain one of the highest concentrations of antioxidants.

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Editor’s Pick

You can now improve your memory with these steps

We’ve all done it at one time or another – you run into an old classmate or previous co-worker and you can’t quite recall their name. You sit for an important exam and suddenly that math formula that you’ve studied for the last two months slips from your mind. Or you walk into a room to retrieve – now what was it I wanted? There’s no need to panic when your memory decides to shut down at the most inopportune time. Experts assert that with a little bit of practice and the adoption of some healthy habits anyone can improve memory.

Daniel Sosnoski, Editor-In-Chief, Contact Me

About Chiropractic Economics

Founded in 1954, Chiropractic Economics is a chiropractic magazine that has focused on bridging the gap between what doctors of chiropractic learn about healthcare and what they need to know as entrepreneurs who command successful, thriving practices. We are the top-rated resource for chiropractic news, marketing, consulting, financial planning, attracting and retaining patients, and motivating and managing employees. We provide information for practicing chiropractors, with a focus on office management, patient relations, personal development, financial planning, legal, clinical and research data, and wellness and nutrition.