Featured Articles

The unexpected way you can help your patients with whiplash

While many of your patients will see you for ongoing issues, such as chronic pain, there will be a certain percentage of your patients who come to see you for acute problems. Unlike patients with whom you have an established relationship, these acute care patients come to see you for a specific issue and may, or may not, be back to see you again once this issue has been addressed. Whiplash is one of the most common reason patients may come to see you for acute care.

Are you honoring Chiropractic Founders Day this September?

In September of 1895, the founder of chiropractic, Daniel David Palmer—more commonly known as D.D. Palmer—is credited with making the first recorded chiropractic adjustment in history. Now, Palmer College makes it a point to honor D.D. Palmer annually as the founder of chiropractic. They call it Chiropractic Founder’s Day and this celebration has taken place for more than one hundred years, both at the college and by chiropractic professionals everywhere.

Jumpstart your online marketing with social media

Student DCOk, here is what we have been noticing the past few weeks regarding the marketing for our clients using Facebook, and thought we would share our findings so you can start implementing some of these things as well for your own business. As far as social media goes, Facebook is the granddaddy of online marketing. So the first thing you need to have is a separate Facebook page for your business, and you need to be engaging your audience with regular postings on your business page.

Why content marketing is so powerful in promoting your practice (and how to make it do just that)

When marketing your chiropractic business, you have a ton of options. One hundred and fifty-nine, to be exact, according to Splash Copywriters. For instance, you can do affinity marketing, which involves partnering with other businesses so you can both leverage each other’s audiences. Or maybe you choose to do performance marketing, which is online marketing you pay for only if it provides results, like pay-per-click advertising.

Can turmeric help improve allergies?

If you’ve ever had allergies, you can well understand just how frustrating it can be when your patients have symptoms that seem to linger for days on end. They may probably find that spicy food, particularly curry, can do wonders to help open up clogged nasal passages and stuffed ears, and sooth sore throats. As odd as it may sound, there may actually be some sound science behind some of the symptom relief that they can get. The secret is in turmeric, which is the main spice used in the sauce for curry.

Can a spoonful of apple cider vinegar a day keep the doctor away?

There is a common thread that runs through many healing traditions, in which many of the same herbs and spices that are used for culinary purposes also have healing properties. Chinese herbal medicine uses ginger, Ayurvedic medicine relies on turmeric (one of the main ingredients in curry), and Latin American traditional medicine uses sage and cumin. In fact, there is often a complex relationship between the types of foods you should eat, depending upon the best way to balance your body for optimal health.

Industry Highlights

Exploring the gut-brain axis and its connection to depression

Sponsored Content Approximately 16 million Americans have been majorly depressed at least once in their lives. According to data provided by the National Institute of Mental Health, making this one of the most common mental health disorders in the U.S. today. Additionally, the risk of depression is highest for certain demographics, including women, persons in the 18-to-25 age range, and those who report being biracial or multiracial. The WHO adds that adverse life events can contribute to the development of depression.

What makes a great spinal injury doctor great?

Sponsored Content What makes a great spinal injury doctor great is the ability to accurately and objectively diagnose their patients’ actual spinal injuries. Why should you care? Because there is a lucrative market for those that can do this! As the nation’s leading medical service provider that provides spinal ligament injury testing, known as Computerized Radiographic Mensuration Analysis (CRMA), we know that our doctors are rewriting the rules for objectivity and professionalism in the spinal ligament injury market.

Latest News

Integrating chiropractic into multidisciplinary settings adds value

A recent study published by Palmer Center for Chiropractic Research investigators and collaborators in the Journal of Alternative and Complementary Medicine says patients, health-care administrators and medical physicians see value when chiropractic care is integrated into multidisciplinary settings.

Oakland chiropractor Willard Smith, DC, honored at The WAVE18

Oakland-based chiropractor Dr. Willard Smith (right) received the 2018 Service to Humanity Award at The WAVE conference, held at the Oakland Convention Center in August. This honor was bestowed on Dr. Smith for his perseverance and breakthrough of representation of African-Americans in the chiropractic profession.

New studies support inclusion of chiropractic in collaborative care

Transforming toward a new care model that is patient-centered, comprehensive, collaborative and conservative, the U.S. healthcare system is incorporating chiropractic care as a drug-free treatment approach for the management of spinal disorders. Four recent independent studies highlighted by the Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to educating the public about the benefits of chiropractic care, validate how chiropractic care blends with the new health care model of collaboration and coordination.

Exercise may boost brain power in Alzheimer’s, mouse study suggests

There are plenty of reasons to work out, and this may be another: Exercise promotes the growth of new brain cells that improve thinking in mice with a form of Alzheimer’s disease, a new study finds. Massachusetts General Hospital (MGH) researchers reported that it may be possible to develop drug and gene therapies that trigger the same beneficial effects in people with the brain disease.

Dolly Wallace, LMT, BCTMB, receives Florida Chiropractic’s Association’s 2018 LMT of the Year Award

Massage therapist Dolly Wallace was presented with the Florida Chiropractic’s Association (FCA) 2018 LMT of the Year award at The National by FCA held in Orlando, Florida last month. The award was created in 1997 to honor massage therapists who perform outstanding service to the massage and chiropractic professions.

Parker University re-elects chairman of the board of trustees

On August 9, 2018, elections were held for the Parker University Board of Trustees Executive Committee, where positions were either re-elected or a new Trustee was named. The Board of Trustees also voted to extend President Morgan’s contract to June 2024.

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Editor’s Pick

Grow your practice by growing yourself

Like any chiropractor, you want to grow your practice. You want to not just sustain the practice you currently have, but take to the next level. There are any numbers of ways to accomplish this, depending on your goals. However, the stages you go through for your professional growth should also be reflected in similar stages of personal growth. By fully committing yourself to being a chiropractor who takes a holistic approach to wellness, your personal growth is closely intertwined with your professional growth. In essence, you won’t see stages of progress and growth in your professional life unless you see similar stages in your personal one.

Daniel Sosnoski, Editor-In-Chief, Contact Me

About Chiropractic Economics

Founded in 1954, Chiropractic Economics is a chiropractic magazine that has focused on bridging the gap between what doctors of chiropractic learn about healthcare and what they need to know as entrepreneurs who command successful, thriving practices. We are the top-rated resource for chiropractic news, marketing, consulting, financial planning, attracting and retaining patients, and motivating and managing employees. We provide information for practicing chiropractors, with a focus on office management, patient relations, personal development, financial planning, legal, clinical and research data, and wellness and nutrition.