Featured Articles

7 stubborn myths of chiropractic business success

Your practice has a business side, and all types of business people frequently fall for myths and popular fables. Chiropractic care is no exception. Success myths abound. The important thing you can do for yourself, your practice and your patients is to make sure you don’t fall for success myths. Doing your own homework and carefully applying advice and sensible guidance will go a long way. Of course, myths also typically have an element of truth in them.

0 percent taxes — is it possible?

Money Management With the right strategy you may be able to eliminate taxes today and retire in the 0-percent tax bracket tomorrow. Are these the strategies that make the rich richer? One can only speculate, as the wealthy consistently implement every known strategy available to pay little to no taxes. What we do know is that only 1 chiropractor in 100 retires wealthy.

These digital marketing mistakes prevent patient leads

Marketing MattersYou have powerful, natural tools at your disposal. Your patients know about pain. Whether they suffer from occasional pulled muscles from work or projects around the home, or have dealt with chronic conditions like rheumatoid arthritis, they look to you and your practice for much-needed help. You have powerful, natural tools at your disposal. Your patients know about pain.

Plantar fasciitis: A functional perspective

Plantar fasciitis is a common condition experienced by a wide variety of patients, and it can stem from numerous causes. By definition, plantar fasciitis is the inflammation of the plantar fascia or aponeurosis. It can be caused by trauma, such as from a jumping or running activity, or it can have a more chronic nature from the longstanding stretching of excessively pronated feet. The pain of plantar fasciitis is commonly at its worst when a patient is rising from bed in the morning.

Supplements for prostate health: Help support your patients

As both the baby boomers (born between 1944 and 1964) and Generation Xers (born between 1965 and 1983) age, there will be increasing concerns about the various health problems that come along with aging. For men who fall into either of these age categories, issues such as prostate cancer are likely to be at the top of their list of health concerns. The statistics around prostate cancer paint a telling picture as to why you should expect to have your older male patients asking you about how they can bolster themselves against this disease.

The pros and cons of massage roller tables in chiropractic

The National Center for Complementary and Integrative Health (NCCIH) reports that two of the most-used mind and body practices are chiropractic and massage. About 8.8 percent and 7 percent of the population, respectively, engage in these forms of complementary and alternative medicine. And rightfully so as each offers patients some distinct benefits. For instance, research has found that massage can help reduce pain associated with certain medical conditions, such as chronic low-back pain, osteoarthritis of the knee, and fibromyalgia. Massage therapy has also been connected with lower rates of various mental health conditions, some of which include depression, anxiety and stress.

Industry Highlights

How to use video to generate leads and boost business

Sponsored Content When you scroll through your social feed or search for information online, how likely are you to watch a video? If you’re like most, then very likely. Video is an increasingly popular medium that boosts online engagement, improves your search engine rankings, and increases ROI, while facilitating retention among viewers. In addition to increasing web traffic, videos featured on your website’s homepage are shown to boost conversion rates by 80 percent or more. Whether you produce a custom video about your practice or invest in advertisements, it’s time to start incorporating video into your content marketing. Not convinced? Let’s dive in with more detail.

Are your patients worried about CBD? Ease their concerns.

Sponsored Content However, although marijuana―and CBD specifically―are becoming more commonplace, there is still a stigma around these two substances and a lot of the products derived from them. This leaves many patients with some concerns when trying the latter. As a healthcare professional, this puts you in a position where you’re likely to be questioned about CBD and its use. So, if your goal is to help your patients ease their angst about this particular substance, you’ll want to answer some of their most burning questions about CBD.

Latest News

ChiroHealthUSA awards $25,000 chiropractic scholarship

Today at The National Convention and Expo, ChiroHealthUSA announced the recipient of the 2018 ChiroHealthUSA Foxworth Family Scholarship in honor of President Dr. Ray Foxworth’s parents, Drs. Betty Pace Mathews and Charles Vernon Mathews. This year’s recipient is Ms. Brooke Preston, a chiropractic student at Northwestern Health Sciences University in Bloomington, Minnesota.

Council on Chiropractic Education names Cleveland University-Kansas City vice president to site accreditation team

Dr. Cheryl Carpenter-Davis, vice president of academic affairs at Cleveland University-Kansas City, has been appointed as a member of the Academy of the Site Team Visitors, a part of the Council on Chiropractic Education (CCE). “It is a personal privilege to announce this appointment by the CCE,” said CUKC President Dr. Carl S. Cleveland III. “Dr. Carpenter-Davis is a valued member of the CUKC academic administrative team. She is also a Peer Reviewer of the Higher Learning Commission.”

UnitedHealthcare reverses position on coverage of manipulative therapy for headache

American Chiropractic Association (ACA) President N. Ray Tuck, Jr., DC, released the following statement in response to UnitedHealthcare’s decision to withdraw a recent policy change that denied coverage of manipulative therapy for the treatment of headache: “The ACA has confirmed that UnitedHealthcare (UHC) has restored its policy in support of coverage for nondrug manipulative therapy for headache treatment. The original change, to deny coverage, was posted online in a revised policy document for manipulative therapy dated Aug. 1.”

BAX-U celebrates impressive results of a study with Seattle City Light

Think Healthy, Inc., is celebrating the impressive results of a study conducted from May 14 through June 7, 2018, on 53 clerical workers at Seattle City Light, led by Ergonomist Keith Osborne, using the company’s BAX-U Posture Corrector. Seattle City Light is a public utility providing electrical power to Seattle and its surrounding areas. It has 1,872 employees‎.

Interns join Chiropractic Health Center at Sherman College

Fifteen interns are now ready to serve the community and see patients at the Sherman College Chiropractic Health Center, a teaching clinic for senior students in their final stage of internship prior to graduation from the doctor of chiropractic program. Interns celebrated the entrance of this final phase of their chiropractic education recently during a pinning ceremony on the Sherman College campus, located at 2020 Springfield Road in Boiling Springs.

UWS students represent SABCA at national conference

University of Western States (UWS) doctor of chiropractic students Shenee’ Lawson and Tim Williams were sponsored to represent the UWS Student American Black Chiropractic Association (SABCA) chapter at the 37th Annual American Black Chiropractic Association Conference (ABCA) in St. Louis, Missouri. The newly formed UWS SABCA chapter is recognized as the first SABCA chapter of the Pacific Northwest region.

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Editor’s Pick

Offering constructive criticism is harder than it sounds

Personal Growth Whoever developed the term constructive criticism was not familiar with the word oxymoron.Much as jumbo shrimp are still small in stature and a definite maybe still lacks certainty, there’s simply nothing constructive about criticism doled out to an employee. Yet, as the leader in your practice, it is imperative to evaluate employee performance and gain improvement in areas where they may be lacking. How do you do it? How do you evaluate in ways that truly provide feedback without crushing their spirit?

Daniel Sosnoski, Editor-In-Chief, Contact Me

About Chiropractic Economics

Founded in 1954, Chiropractic Economics is a chiropractic magazine that has focused on bridging the gap between what doctors of chiropractic learn about healthcare and what they need to know as entrepreneurs who command successful, thriving practices. We are the top-rated resource for chiropractic news, marketing, consulting, financial planning, attracting and retaining patients, and motivating and managing employees. We provide information for practicing chiropractors, with a focus on office management, patient relations, personal development, financial planning, legal, clinical and research data, and wellness and nutrition.