The American Chiropractor is a publication aimed at DCs and that uses a blend of original articles, sponsored content, and advertisements to produce high circulation numbers. To give you a better idea of what’s inside The American Chiropractor, we’ll take a deep dive into everything this magazine offers and how it compares to other top chiropractic magazines.
What is The American Chiropractor Archive?
In The American Chiropractor archives, you can access past issues of the magazine going as far back as the January 1, 2000, issue. Each decade is listed with 2000s, 2010s, and 2020s available. The full text of these past issues is available in hyper-text markup language (HTML) format. HTML is the online format used to build web pages and is often used to give magazines a more digital feel.
Inside a typical issue you’ll find articles segmented into different areas, such as research review, features, rehab, insurance, and more.
About The American Chiropractor Magazine
The American Chiropractor has been a publication for more than 42 years now. They produce a magazine that is mailed to thousands of chiropractors each month. Branded emails are also used to reach chiropractors through email blasts that occur monthly as well. The publication is family owned and operated, led by Publisher Jaclyn Busch Touzard.
The magazine provides many different opportunities for advertisers and product or service providers. These entities can advertise online or through print ads, can contribute sponsored content, and rent email or terrestrial lists to reach a desired segment of the chiropractic community.
Information within The American Chiropractor is broken up into different sections based on themes. Sections you’ll find include:
- Rehabilitation
- Feature Articles
- Interviews
- Technique
- Technology
- Practice Management
- Perspective
- Biomechanics
- Orthotics
- Posture
- Advanced Practice
- Nutrition
With hundreds of different articles, the Features section is by far the most-populated section. Here you’ll find everything from mapping posture to caring for pro athletes.
Do I Need to Subscribe To The American Chiropractor?
In order to get the print edition of The American Chiropractor magazine, you will need to activate your account and subscription. On the subscription application page, you’ll need to supply details about your current employment and location information.
From there, you need to provide your DC license details since the print version of the magazine is only available for licensed individuals. The Publisher notes that they reserve the right to reject any subscriptions which they deem “nonqualified.”
Even without a subscription, you can still access most of the content from the issues online in The American Chiropractor digital archives mentioned above.
What are My Chiropractic Magazine Subscriptions Options?
There are four chiropractor publications that garner the greatest share of readership in the chiropractic community: Chiropractic Economics, Dynamic Chiropractic, The American Chiropractor magazine, and Chiropractic Products.
How you subscribe to each publication varies and the different options for each magazine/newspapers include:
- Chiropractic Economics: You can get 20 free issues of this trusted editorial just by signing up for a subscription online. You’ll also get industry news and issues, online access, product offerings, and more delivered digitally.
- Dynamic Chiropractic: You can get a free subscription to Dynamic Chiropractic newspaper if you are a licensed chiropractor practicing in the U.S. If you aren’t eligible, you can still buy an annual subscription that delivers monthly issues. You can also sign up for several different newsletter subscriptions including news alerts, updates, and deals and events.
- The American Chiropractor: This magazine also requires you to be a licensed chiropractor that’s actively practicing in order to qualify for a subscription. Through their archives, you can access past issues for free.
- Chiropractic Products: You can sign up to receive a free subscription to Chiropractic Products by filling out an online application. As part of the application, you’ll also need to provide your license number. You can also sign up for “E-Blasts” for discounts and special offers from their advertisers by submitting your email. Open access for digital content includes issue archives, buyers guide, a product showcase, and more.
Understanding more about how a magazine gets in the hands of readers is a good way to gauge the value of the content within the publication. Keep in mind that with a free subscription, the reader doesn’t have to invest anything beyond time because they didn’t spend anything to receive it. On the other hand, paid subscriptions are for publications whose content showcases enough of a value that readers are willing to pay for access.
What the Numbers Say About Chiropractic Magazine Subscriptions and Membership
Going back to the four major chiropractic-related publications we just looked at, we’ll run through a comparison of the elements that matter when it comes to how effective a magazine is at actually being read by it’s intended audience.
A few of the top measures that help compare different chiropractic publications include:
Average Annual Circulation
This is how many readers subscribe to a publication and receive it on an annual basis. Annual circulation can be increased by the publisher for special editions such as a new product release or a seasonal offering. Remember that publications come in two forms: paid subscriptions and free subscriptions. Looking at the numbers, we see that The American Chiropractor has a lead with average annual circulation at 604,824.
Average Per Issue Circulation
Similar to the average annual circulation, this figure deals with how many readers subscribe and receive a specific issue of a publication on an average, annualized basis. Looking at the numbers we see that The American Chiropractor leads this category as well with a 50,042 average for per issue circulation.
Average Requested Readership Per Issue
One of the most telling of all magazine statistics is the requested readership. That’s because this number isn’t set by the publications themselves but rather by the advertisers seeking to produce a certain threshold. The advertiser may say we expect this issue to reach 1,000 readers which means individuals that actually consumed the material.
For an advertiser, you want to make sure as much of your target segment is being engaged as possible, which takes magazines doing a lot of behind the scenes to create a publication that is effective in that endeavor.
Looking at our comparison grid, Chiropractic Economics has a commanding lead in this category with 23,020 in average requested readership per issue.
Social Media Following
Another critical area that you want to see positive numbers in modern publishing is with regards to digitally authoritative content. Being seen as an influencer in the industry takes attracting users to your website and social media outlets.
Twitter & Facebook Followers
When we look at these numbers on the comparison grid, they are pretty telling. Chiropractic Economics has more than double the amount of Facebook likes and four times the number of Twitter followers than the next leading magazines in those categories. In today’s digital-centric environment, social media that’s active and up to date is going to be able to get the best results.
Chiropractic Websites
Attracting more users to a website takes investing in high-quality content that’s relevant and engaging for users. For DCs and other health professionals, content on a website has to be both informational and accurate. Our comparison grid among top chiropractic magazines shows again that Chiropractic Economics dominates in this category with more than half a million unique web visits monthly. This figure represents more than four times as many visitors to the Chiropractic Economics site than the next leading magazine.
Who Are Contributors in Chiropractic Magazines?
When you see the word “contributors” in relation to a chiropractic magazine, these are individuals who produce articles and other content for the publication. Often, these individuals are experienced DCs or have worked in the industry for many years. Contributors are usually compensated for their articles as a way to attract top-tier, authoritative talent. Some publications also accept article submissions from other professionals in the field which are fact-checked by editors.
Always Look For Audited Chiropractic Periodicals
Being readily consumed helps a magazine be able to provide better numbers to attract better advertisers, but you should always look for independently verified statistics to ensure the data being presented is accurate.
Chiropractic Economics is certified by BPA Worldwide, which is one of the most respected global media auditors. A recent audit verified that Chiropractic Economics has the highest number of request readers per issue compared to other BPA-audited chiropractic-related publications.
Start a New Subscription with the Authoritative Source for Chiropractors
Since 1954, Chiropractic Economics has been bridging the gap between health-based knowledge DCs receive and the actual business savvy they’ll need to own successful practices. Voted the #1 business source for chiropractic, we delve into everything it takes to thrive, including clinical research and data, marketing, financial planning, creating a great team, and so much more.
For practicing chiropractors, the wealth of information presents an incredible opportunity to learn, grow, and experience success in the field. Start your subscription of the leading chiropractic magazine today.
