The Foundation for Chiropractic Progress (F4CP), a not-for-profit organization dedicated to informing and educating the general public about the value of chiropractic care delivered by doctors of chiropractic (DCs) and its role in drug-free pain management, has been recognized by industry organizations for its excellence in educating consumers on the benefits of chiropractic through social media and newsletters and demonstrating thought leadership by promoting holistic well-being.
The Gold Hermes Creative Award for Social Media was awarded to F4CP for its efforts to advocate for the chiropractic profession and raise awareness of chiropractic care amongst consumers on Facebook. F4CP’s Facebook page featured the organization’s first “ChiroThon™” in 2022, with engaging content attracting a global audience of more than 85,000 viewers and raising more than $175,000 for chiropractic care awareness. In addition, the page’s content continuously incorporates visually appealing and insightful graphics, driving hundreds of thousands of impressions with stand-out content reaching prospective patients. This is the second year in a row F4CP has won a Hermes Creative Award, demonstrating the organization’s continued commitment to excellence and creativity in marketing.
In addition, the Healthcare Advertising Awards recognized F4CP as a gold winner for its “Monthly Progress Update.” These monthly newsletters are distributed to nearly 80,000 DCs and office staff across the globe with information about the latest research in the chiropractic profession, new F4CP resources and campaigns to reach the public. The awards acknowledge healthcare advertising based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
The Annual American Business Awards’ Silver Stevie Award for Thought Leader of the Year – Government or Non-Profit was awarded to Sherry McAllister, DC, president of F4CP, in recognition of her leadership in advocating for chiropractic care. The prestigious award celebrates McAllister’s leadership in cultivating and fostering a dedicated and top-performing team at F4CP, focused on optimizing the advantages of chiropractic care on a national level for both internal and external audiences.
“We are deeply honored to accept these prominent awards, reflecting our unwavering dedication to educating the public about chiropractic care. We believe in the power of excellence to drive progress, and these awards reaffirm our vision,” says Kent Greenawalt, chairman of F4CP. “I would like to express my gratitude to our 36k members and our community. Together, we will continue to advance our mission to inform and educate the public about the benefits of chiropractic care delivered by DCs and its role in safe and effective care.”
The latest award wins mark a successful start of the year for F4CP, with four awards won in 2024. In addition to these latest awards, F4CP won gold in the annual Healthcare Digital Marketing (HDM) Awards and was recognized in the digital video ad category for its 30-second commercial featuring professional soccer athlete Olivia Athens.
About Foundation for Chiropractic Progress
A not-for-profit organization with over 36,000 members, the Foundation for Chiropractic Progress (F4CP) informs and educates the general public about the value of chiropractic care delivered by doctors of chiropractic (DC) and its role in drug-free pain management. Visit f4cp.org/findadoctor or call 866-901-F4CP (3427).
