Sponsored By ChiroMatrix
When you scroll through your social feed or search for information online, how likely are you to watch a video?
If you’re like most, then very likely. Video is an increasingly popular medium that boosts online engagement, improves your search engine rankings, and increases ROI, while facilitating retention among viewers.
In addition to increasing web traffic, videos featured on your website’s homepage are shown to boost conversion rates by 80 percent or more. Whether you produce a custom video about your practice or invest in advertisements, it’s time to start incorporating video into your content marketing. Not convinced? Let’s dive in with more detail.
Video and search engine rankings
Search engine optimization (SEO) describes a variety of techniques used to maximize traffic to a particular webpage. There is no exact blueprint for SEO, but there are strategies that are proven to generate results.
Search engines use algorithms to assign rankings to websites based on their perceived value to the user. An algorithm is a digital formula that determines a site’s usefulness based on specific criteria. (Google’s algorithm is said to have over 200 ranking factors.) But don’t let that intimidate you. While the algorithm is continuously evolving, we have identified some of the most important qualities this search engine giant is looking for.
Video can increase your organic traffic by nearly 160 percent by influencing several of these ranking factors. You’re probably wondering how.
Appealing to the algorithm in 4 steps
- Increase your click-through rate: Video can increase the interest in your webpage, encouraging a higher click-through-rate.
- More time spent on your site: When those users do click on your site, they will spend an average of 88 percent more time on the page.
- Build backlinks: Your video may be shared on social media and other sites, which will boost the number of backlinks your site has. Backlinks are important to the algorithm because they cause your site to be seen as an authority on the particular keyword related to your video.
- Appeal to mobile users: If your content is mobile-responsive, this will also help boost your organic search rankings. Google uses mobile-first indexing, meaning mobile-friendly websites are prioritized when the search is made using a mobile device, such as a smartphone or tablet. Over half of online video content is viewed on a mobile device, so make sure your content is compatible.
Video and advertisements
Video advertisements present information in an interesting and efficient way that is more likely to grab consumers’ attention than traditional forms of advertisements. Viewers are also 85 percent more likely to retain the messages in video than from text alone. So, the next time the viewer goes to make a chiropractic appointment, your practice may be the first one that comes to mind.
Better yet, an estimated 46 percent of people take action after viewing an advertisement, such as visiting the website, booking an appointment, or purchasing a product. If you’re implementing an email marketing campaign, featuring video in an email will increase your click-through-rate by 96 percent. Make sure your landing page is just as impressive as your video so you can convert these leads into patients.
By 2019, video will draw 80 percent of online traffic. Stay ahead of the competition and create video content for your website and social channels today.
Free video download: Steal the Show With Video
Looking for more information about the benefits of video? Get this free content download, Steal the Show With Video, provided by ChiroMatrix. This animated video explains why including video in your content marketing strategy will reap better results.
Founded in 2002 and currently serving more than 12,000 clients, ChiroMatrix is a leading provider of website services and internet marketing solutions for chiropractors. The company provides small, practice-based businesses with online marketing solutions for every need and within every budget. From mobile-friendly website design to advanced search engine optimization and custom content, ChiroMatrix offers a wide range of digital marketing tools and services to help its clients succeed online. Based in San Diego, ChiroMatrix is also a Premier Google Partner. For more information, visit www.chiromatrix.com or call (855) 580-5587.