While many of your patients will see you for ongoing issues, such as chronic pain, there will be a certain percentage of your patients who come to see you for acute problems. Unlike patients with whom you have an established relationship, these acute care patients come to see you for a specific issue and may, or may not, be back to see you again once this issue has been addressed. Whiplash is one of the most common reason patients may come to see you for acute care.
In September of 1895, the founder of chiropractic, Daniel David Palmer—more commonly known as D.D. Palmer—is credited with making the first recorded chiropractic adjustment in history. Now, Palmer College makes it a point to honor D.D. Palmer annually as the founder of chiropractic. They call it Chiropractic Founder’s Day and this celebration has taken place for more than one hundred years, both at the college and by chiropractic professionals everywhere.
Student DCOk, here is what we have been noticing the past few weeks regarding the marketing for our clients using Facebook, and thought we would share our findings so you can start implementing some of these things as well for your own business. As far as social media goes, Facebook is the granddaddy of online marketing. So the first thing you need to have is a separate Facebook page for your business, and you need to be engaging your audience with regular postings on your business page.
Marketing Matters There is one undeniable fact in business: Everyone wishes to be successful. But you can define and attain success in many ways. To be a doctor, you must endure many years of study and competition, which is a testament to your tenacity and success orientation. However, even the most dedicated DC can at times lose sight of the details for developing a thriving practice; moreover, the best game plan in the world is useless if not implemented. Thus, the first rule you need to adhere to is that you must overcome procrastination.
In the age of social media, businesses are more in touch with their clients than ever before. They share before-and-after pictures online, post latest events or offers at the business and communicate with clients on a whole new level. The truth is if your business is not available on social media platforms, then it does not exist in today’s marketplace.