Chiropractic Practice Management

Marketing Matters Every chiropractor needs a predictable and scalable way to increase their new patient load. Predictability means it will work every month and scalability means not trading precious time for “new patient leads” by doing screenings or attending business mixers. Many chiropractors have a promotional calendar of internal events such as Patient Appreciation Day, an in- office food drive, and even sweepstakes for those who refer.

Coding Keys If you ask most chiropractors how confident they are in their coding practices, you will hear a variety of responses depending on how many services a doctor provides. Even then, it can be a guess. This is a big problem, considering that how you are coding claims can make or break your compliance efforts. In addition, if all the required elements of Evaluation & Management (E/M), Chiropractic Manipulative Treatment (CMT), therapies, and documentation are not met, it may raise a red flag for audits and result in the payer recouping funds from your office. Who needs that?