Student DCAs I am writing this, I have a little kink in my neck. The cause? A student adjusted me the other day. I always have some students or interns—or both—hanging around the clinic. I never say no to a student who wants to shadow or intern with me. Does it help my practice? No, it’s more of a distraction than a help, as even unpaid interns end up causing more work than they save. One summer intern took down our internet access for a day.
Marketing Matters Every chiropractor needs a predictable and scalable way to increase their new patient load. Predictability means it will work every month and scalability means not trading precious time for “new patient leads” by doing screenings or attending business mixers. Many chiropractors have a promotional calendar of internal events such as Patient Appreciation Day, an in- office food drive, and even sweepstakes for those who refer.
Whether or not you think of your patients as customers, customer service is an essential part of your practice as a chiropractor. As such, it is important for you to provide excellent customer service in every form of communication with your patients and with the public.
Coding Keys If you ask most chiropractors how confident they are in their coding practices, you will hear a variety of responses depending on how many services a doctor provides. Even then, it can be a guess. This is a big problem, considering that how you are coding claims can make or break your compliance efforts. In addition, if all the required elements of Evaluation & Management (E/M), Chiropractic Manipulative Treatment (CMT), therapies, and documentation are not met, it may raise a red flag for audits and result in the payer recouping funds from your office. Who needs that?
Personal Growth The MOO factor is about the “margin of opportunity” that exists between where you are today and where you can be. It’s about the time you have left to accomplish your goals and fulfill your dreams. It’s your chance to win. You have short-term MOO of one day, one week, and one month, to longer-term MOO of months, years and a legacy. This is your time to be your best and maximize your potential. This period of time and what you accomplish in it is all about you and how you show up every day.