Sponsored Content If you’ve had to work with the insurance companies, and operate in the third-party payer system, you’ve probably noticed that the relationship you have with them isn’t exactly fair. It isn’t, and that’s by design. They’ve rigged the game to benefit themselves at your expense. For one thing, while they could afford to pay your invoices promptly, they prefer to pay you weeks after your claim. Holding your money back like this is called float, and insurers and banks employ this technique to earn interest with your money before giving it to you.
Sponsored Content When you scroll through your social feed or search for information online, how likely are you to watch a video? If you’re like most, then very likely. Video is an increasingly popular medium that boosts online engagement, improves your search engine rankings, and increases ROI, while facilitating retention among viewers. In addition to increasing web traffic, videos featured on your website’s homepage are shown to boost conversion rates by 80 percent or more. Whether you produce a custom video about your practice or invest in advertisements, it’s time to start incorporating video into your content marketing. Not convinced? Let’s dive in with more detail.
Sponsored Content Online reviews can make or break your practice’s reputation, so it’s important to learn how to manage your customer feedback. More than 90 percent of consumers read online reviews before making a purchasing decision, whether choosing a restaurant, a cleaning service, or a chiropractor. This feedback carries significant weight in the mind of your potential patients, with 88 percent of consumers reporting that they trust online reviews as much as personal recommendations. With that in mind, consider these tips on how to build and maintain your practice’s online reputation.
Sponsored Content However, although marijuana―and CBD specifically―are becoming more commonplace, there is still a stigma around these two substances and a lot of the products derived from them. This leaves many patients with some concerns when trying the latter. As a healthcare professional, this puts you in a position where you’re likely to be questioned about CBD and its use. So, if your goal is to help your patients ease their angst about this particular substance, you’ll want to answer some of their most burning questions about CBD.
Sponsored Content Search engine optimization (SEO) is the process of increasing traffic to a webpage by ensuring the site appears toward the top of a search engine results page. Better search results increase the number of visitors to your site, thereby creating more opportunities to convert these web surfers into clients. Since 75 percent of web users don’t click past the first page of their search engine results, businesses compete aggressively for this coveted online real estate.