To provide the best possible care for your patients and keep your practice thriving, you need to understand the business behind your chiropractic practice
The ultimate goal for committed doctors of chiropractic is to provide health benefits and healing guidance to the patients they care for. Still, running a chiropractic practice is, at the end of the day, still a business. That means in conjunction with providing the best care possible for your patients, you need to identify and act on ways to keep your doors open and your revenue on the upswing. It is imperative to regularly monitor the business behind your chiropractic practice, and this article will tell you what you need to do.
7 ways to boost your chiropractic practice
How can you focus your efforts on both patient connection and boosting your practice? This article has seven unique tips for DCs like you to help you maintain the core of your practice–helping your patients–while boosting your business along the way.
Embrace new technologies and treatments
In service-based businesses, one of the ways owners boost their revenue is by expanding their service offerings. This is a great way to reach new markets and expand services for your current customers. Your chiropractic practice can follow suit in a similar way.
Consider new therapies, technologies and treatments as a way to expand your service list. For example, red light therapy treatment is a growing and in-demand treatment plan that benefits patients and increases practice revenue. Could your practice and your patients benefit from this addition?
Explore digital and social media marketing
Though it might not feel like it, your practice is a business – and businesses need to market themselves to their target audiences. If you haven’t broken into digital marketing and social media marketing, now is the time. Your audience is online, on social media platforms and waiting for the opportunity to connect with you. Even if you don’t have an enormous budget for digital marketing, there are plenty of ways you can kickstart your marketing efforts without breaking the bank.
Incentivize testimonials, then optimize them to boost your business
As with anything, new patients are going to rely on credibility as their guiding light. Whether a patient books an appointment with you or not will likely depend on the amount of social proof they can find about you. One of the most important things you can offer patients is a long list of patient testimonials: the social proof they need. This is one of the easiest and most affordable ways to seal the deal on new patients and increase the number of people walking through your door.
Develop a referral program
Do you want new patients in your practice? Let your current patients do a little of the legwork for you. Create a referral program that provides actual benefits for your current patients – they’ll be incentivized to get your name out there and get people through your doors so they can reap the benefits. In turn, you get the opportunity to provide treatment to a new audience of patients without breaking the bank on acquisition.
Streamline your payment system
One of the best ways to ensure patients come back to you is to make the payment process as easy and streamlined as possible. If payment is a hassle, it will be more difficult to get patients back into your practice. It’s a small change you can make to optimize your process, but it’s a major part of the patient experience and one of those elements of the business behind your practice that makes a huge difference in your bottom line.
Edit the comprehensive patient experience
Walk yourself through every moment of your patients’ experiences. What’s the process like before they come to visit your practice? Do they have reminder texts or emails to ensure they don’t miss appointments? What’s the experience like while they’re in your office? Are they comfortable? Are your employees providing them with what they need? What could you improve about their time in your practice? And, of course, consider the post-appointment experience, too. Are you sending them thank-you messages that tell them you appreciate them? Are you rebooking before they exit your practice? Each element of a patient’s experience should be finely tuned so they feel valued.
Focus on patient relationships
Above all, make sure you’re focusing on your patient relationships. Even if that doesn’t feel like the thing that’s going to make a difference, it’s one of the most important elements in your practice. Your patients need to trust you, feel at ease with you and know you’re going to provide them with the best options for their specific circumstances. Getting to know your patients, forming close relationships with them and understanding who they are is going to be a big part of retaining patients and garnering referrals. Your patients should always come first.
Looking for more insight on how you can connect with your patients, boost your chiropractic practice and continually increase revenue? Chiropractic Economics pairs savvy insights with the latest DC trends to help you become – and remain – an in-demand chiropractor who puts their patients first.