Sponsored by Body Balance System.
Typically, increasing revenue involves finding ways to grow your patient list. Another option is to offer additional forms of treatment, not only drawing more patients in but also increasing income from current patients. Red light therapy is one remedy to consider.
Red light therapy is a treatment that involves exposing the body to low-level wavelengths of near-infrared light. This light helps supply cell mitochondria with more energy, boosting the production of new cells while also aiding in cellular repair.
If promoted effectively, this therapeutic approach can help you increase the revenue of your chiropractic practice—but its promotion needs to include its many positive outcomes.
Benefits Of Red Light Therapy
Research has connected red light therapy with many benefits, ranging from decreased pain and inflammation to improvements in circulation, detoxification, and cognitive performance, in addition to increasing fat loss and speeding wound healing.
For example, a 2019 double-blind randomized controlled trial published in Pain Research and Treatment found that red light therapy helps reduce pain and tenderness associated with temporomandibular disorders, also improving clicking. A 2021 trial noted that, after engaging in red light therapy, participants noticed improvements in sleep timing, sleep onset, and daytime functioning.
When implementing this therapy in your practice, track and record the positive outcomes received by your patients. This adds validity to the treatment based on your personal experience. It also turns an abstract notion of improved health and wellness into a more tangible benefit supported by the results you’ve been able to attain.
Red Light Therapy as A Standalone Treatment
One way to increase revenue with red light therapy is to offer it as a standalone treatment. This creates appeal to consumers who aren’t currently on your patient list but want the value that this therapy offers. It also provides another revenue stream outside of your chiropractic services.
Offering red light therapy on its own gets more people through your practice’s doors. This gives you a more extensive patient list. It also provides the opportunity to educate red light therapy users about the value of chiropractic care in a more subtle way, such as through educational pamphlets placed in your waiting area or through informative posters on the walls.
This opens the door to communication about how they could benefit from a chiropractic regimen, potentially turning them into long-term patients and increasing the amount of money they spend on the multiple services you offer.
Red Light Therapy as An Add-On Service
Chiropractic professionals can also increase revenue with red light therapy by offering it as an add-on to current packages. The more value you include in your package offerings, the more you can charge for these bundled services.
For example, some practices charge a flat fee for a certain number of adjustments per month. Include one or two red light therapy sessions to the package for an additional fee. Or you might offer a reduced rate for patients who wish to add this therapy to their already-established treatment regimen.
The benefit of this approach is that it reinforces both revenue streams: chiropractic and red light therapy. Even if a patient decides to stop one, they won’t necessarily decide to stop the other. This reduces the potential loss in situations like this by keeping the other treatment remedy in place.
Incorporating Red Light Therapy in Your Practice
Increasing revenue through the addition of red light therapy requires educating patients and prospective patients about the value this treatment has to offer. Point to studies that support its benefits and talk about positive outcomes you’ve achieved within your practice.
Secure testimonials from people who’ve used red light therapy and obtained noticeable improvements. Share these on your online platforms (website, social media pages, etc.) to increase outside interest. Hold informative webinars or in-person sessions about how to improve wellness, including red light therapy as a viable option.
What To Look for When Purchasing a Red Light Therapy Device
Before buying a red light treatment system, it’s important that this system include the features you desire. For example, Body Balance System’s OvationBOOTH is designed to fit in small spaces, making it a workable solution for practices that have limited space. It also is fully enclosed, providing complete privacy for patients engaging in red light treatment, complete with inside hooks to hang their clothes and other personal items.
The OvationBOOTH is operated by only two buttons, making it a simple therapy to operate. And you can adjust the height to fit individual patients, also adjusting side panels to better fit different body shapes and sizes. (This video shows the OvationBOOTH in use.)
Body Balance System offers a variety of red light solutions, such as OvationULT, a red light therapy bed that provides more direct exposure to the light, and OvationEXPRESS, a device that can be used in spaces too small for a booth as it can be set up in any size about the size of a human body.
Regardless of which type of device you choose, offering red light therapy is one way to increase your practice’s revenue while offering patients even more options for improving their health at the same time.
About Body Balance System
Body Balance System designs, engineers and manufactures red-light therapy devices for professional and home use. We have been awarded and recognized as a leader in red-light therapy innovation. The OvationULT Red Light Therapy Bed includes vibrational massage, eliminating the need for post-vibration, and the new OvationBooth serves as a space-saving solution for patient treatment. Learn more at Bodybalancesystem.com or call (877) 296-2228.
