Social media has the potential to help your business expand.
LinkedIn, one of the most popular social networking sites, is all about business and can help you make connections. If you’ve been wondering how to get the most out of your LinkedIn profile, we’re here to help with a few ideas.
Keep reading to learn more about how LinkedIn can
make a difference for your business.
LinkedIn best practices
To start, you may want to consider these best
practices and tips for your account:
- Use a profile to make personal connections: Your LinkedIn profile is about you and your individual skills, education, and ideas. You can use it to share updates, show your own resume and background, and more. While you certainly can use it to promote your business, a profile presents your personal perspective.
- Try a business page: Unlike a personal profile, your business page isn’t focused on a specific individual. It’s more for your business itself. You can post information about your location, hours, address, etc. You can also use it to share company updates and publish information promoting your business.
- Join a group: LinkedIn groups give you the opportunity to connect with others who share similar backgrounds or interests. For instance, you can join a chiropractic group on LinkedIn to network with other in the same industry, or join a local business owners group to meet with others who work in the same city.
- Post frequent, relevant updates and information: Using LinkedIn should be something you do on a regular basis if you want to maximize your returns from the social networking site. Keep the information you share relevant and useful. It’s okay to do self-promotion, but information that serves readers will likely resonate better.
- Write Pulse articles: Using LinkedIn Pulse, you can write your own articles and publish them for your audience to read online from your page. Pulse can be a valuable marketing tool to help you craft your brand and communicate your message.
- Remember SEO: Believe it or not, search engine optimization isn’t something that’s just for websites trying to be listed higher on Google. LinkedIn searches can bring up company and personal profiles, and you have an opportunity to rank higher in searches by the terms you add to your pages and by what you write. Come up with key search terms and don’t be afraid to use some variety. For instance, you can include “chiropractor” and “chiropractic” as well as “DC” just in case LinkedIn users are favoring one term or another. In many search engine algorithms, it also helps to post and edit frequently, so you may also want to update your profile at least once per month. Change just a few words here and there, add an article, etc.
Following these best practices, be sure to keep
your profile active and focused. Offer value to your followers and give readers
a reason to check out your articles, if you choose to publish any.
Crafting your marketing plan
With the right LinkedIn marketing plan, you can shape your activity on the site and direct the path your outreach takes. LinkedIn has a variety of different options and provides chiropractors with many different ways to plan outreach.
There’s something for just about anyone—no matter what your goals for social media and LinkedIn are, you can create your own guide and follow it to meaningful results if you set your benchmarks and experiment a bit to keep moving towards your goals.
If you’re looking for a few ideas for creating
your marketing plan, here are a few concepts to think about:
- Audience: Who do you want to reach on LinkedIn? How do they use the platform? How can you find them (or help them find you)?
- Messaging: What core messages to you want your audience to know?
- Central plan: How does marketing on LinkedIn fit into your central marketing plan? Consider how your LinkedIn marketing can work together alongside and in support of any other marketing goals you have for the month, quarter, or year.
- Resources: What resources can you put to use in your work on LinkedIn? Time, money, team member expertise? Do you have what you need to pursue your marketing strategies?
Once you know where you’re headed, it’s much
easier to get there. Write down some details about your LinkedIn plan and make
an effort to revisit it later to see how much you were able to accomplish.
1. Gordon, M. “How to use LinkedIn to boost your profile.” Canadian Chiropractor. https://www.canadianchiropractor.ca/marketing/how-to-use-linkedin-to-boost-your-profile-4586. Published: March 2017
2. Cowley, N. “47 ways to use social media in your chiropractic clinic.” ChiroSocialTech. https://chirosocialtech.com/blogs/2017/7/2747-ways-to-use-social-media-in-your-chiropractic-clinic. Published: July 2017.