Practice Development

Research tells us that the average American consumer is exposed to more than 3000 advertising messages a day.(1) With that many messages going out every day, how will you make sure your message stands out from the crowd? When you get out of school and start your work either in your own practice or as […]

You know the patients you want in your practice, right? You probably have a picture of your ideal patient in your mind. But how do you get to these people? To get to a group of patients, you have to know: 1. Who these people are, and 2. Where they hang out. The “who they […]

In the 21st century business environment, many small businesses and professional firms are discovering that there is power in affiliation. Many Internet sites talk about “affiliate marketing,” and many Internet marketers are promoting affiliates. But affiliate or team marketing and promotion is not reserved just for the Internet. Sure, if you have a website for […]

Once you have decided not to work for someone else when you graduate, the next question becomes whether to buy a practice or start your own. It sounds easier to buy, but is it? Buying can be less trouble, but buying a practice is still a lot of work and it may not be the […]

Perhaps the quintessential aspect of being a chiropractor is the ability to take our hands and perform adjustments on the bones of the body. As a profession, we can do amazing things when we use our hands to relieve nerve interference and allow the body to function at its fullest potential. No matter where you […]

When you think of the phrase “public speaking” what is your gut reaction? Does it make you a little scared or apprehensive? Does it bring to mind a room filled with people with you in the front sweating nervously? Or does a rush of adrenaline surge through you? Does the thought of having that much […]

For an insider’s edge to lay lecture marketing, we’re reviewing the Top 9 presentation secrets. Here’s a recap of the first three: 1. Don’t be too technical with your talk content. 2. Include a special money-saving offer at the close of your talk. 3. Don’t be afraid to use your personality! Without further ado, here […]

After you open your doors and begin accepting patients, it is too late to start thinking about how you will market your practice the first year. You need to start working on that first year marketing plan many months before you open. Here’s why: • A first-year marketing plan should be part of your business […]

When we go to a healthcare provider, the last thing we want to see is the doctor and/or the office disheveled and in serious need of a makeover. We expect to enter a rather sterile environment and – whether we admit it or not – want to see that the doctor is a reflection of […]

This is one of those questions can only be answered with, “It depends.” Recent studies show that chiropractors are not blogging, (https://www.chiroeco.com/study-dcs-dont-take-advantage-of-blogging/) but blogging can be a great part of a practice marketing effort. If you want to use blogging as a marketing tool, you would have an advantage over chiropractors in your area who […]