You’ve heard it said that if every person knew what chiropractic really was and how it worked, chiropractic offices would be swamped with patients. That concept is timelier than ever, considering the perfect storm developing in conventional health care””a looming shortage of doctors, an aging population, epidemic obesity, skyrocketing health insurance premiums and deductibles, limitations on coverage, and an increasing awareness of the relatively high risks of medications and surgeries.
Having been down this road personally, I can say that getting traction in the market is not always easy for the new practitioner. Usually, new doctors have to shoulder the weight of student loans, relocation, transitions into new offices, and, if they don’t go the associate route, opening up a practice from scratch. The challenge for any new doctor is getting patients in the door fast. To accomplish that, you need to let your community know you’re there and what you provide. The problem is that getting the word out can cost money, and there is a steep learning curve to it.
Â When you launch your practice, find and keeping patients will be your No. 1 priority. And will you want to increase the number of times a patient visits your office? Of course.Â But you won’t succeed with sales pitches, fancy scripts, scare tactics, or “hell, fire, and brimstone” chiropractic philosophy. These tactics might work for […]
After you master the basics of finding and keeping patients, you’ll still have roomÂ to improve your methodology. And what works best for you and your practice will reflect your unique style of chiropractic and your patient base. The following principles are effective and tested by time. Limit dialogue Avoid talking about your interests, your vacation, […]
You’ve chosen a career as a chiropractor because eventually you want to have a practice. Excellent””and while you are building a practice, you’ll also be building a small business, facing the same challenges as all other small business owners: increasing cash flow and getting customers (patients). Even the most well-intentioned chiropractic college cannot prepare you […]