Referrals are by far the most simple, quick, and least expensive way to build your practice. Most doctors get 50 to 90 percent of new patients through in-house referrals, more than from any other marketing program in place in their practice. Referrals mean your existing patients believe in you and your results so much that they want to tell others about you, because your success is as important to them as their own. Take note of who your best patients are and continue to stimulate referrals through them. In most cases they refer people just like themselves.
When you read the words “growth hacking,” you might roll your eyes. That’s understandable; you are a chiropractor, not a 20-something tech superstar living out your wildest fantasies in Silicon Valley. But, growth hacks are no longer just for the programming wizards working for Airbnb in San Francisco. You can apply the same principles they use to grow and develop your chiropractic practice.
You’ve heard it said that if every person knew what chiropractic really was and how it worked, chiropractic offices would be swamped with patients. That concept is timelier than ever, considering the perfect storm developing in conventional health care””a looming shortage of doctors, an aging population, epidemic obesity, skyrocketing health insurance premiums and deductibles, limitations on coverage, and an increasing awareness of the relatively high risks of medications and surgeries.
Having been down this road personally, I can say that getting traction in the market is not always easy for the new practitioner. Usually, new doctors have to shoulder the weight of student loans, relocation, transitions into new offices, and, if they don’t go the associate route, opening up a practice from scratch. The challenge for any new doctor is getting patients in the door fast. To accomplish that, you need to let your community know you’re there and what you provide. The problem is that getting the word out can cost money, and there is a steep learning curve to it.
There are few things more nerve-wracking than leaving the comfortable bubble of college and setting out on your own. This is true for any new grad, but especially true for new DCs. The pressure is on to start making some- thing of oneself””and start paying off those loans. Don’t worry, you’ve got this. Setting a course for success can be as gratifying as it is challenging, but it’s well worth the time and effort.