There was a practice management company in the 1990s that serviced dentists and chiropractors. At their seminars, the main speaker would often start off with this joke, “We have two groups of people here today, dentists and chiropractors, and you can easily tell them apart. The dentists are wearing plaid shirts and the chiropractors are wearing smiles.” His experience was that dentists found less satisfaction in their work than chiropractors.
As your practice gets busier, staying on track and handling the unexpected will become an increasingly important aspect of the way you practice. The following strategies are time-proven methods of regaining your focus and efficiency. Your front desk person represents your passion and purpose, and implements your office policies in good times and bad. He or she handles problem phone calls by responding in a way that satisfies the caller.
hiropractic students’ biggest concern is getting through the rigorous education requirements and passing the federal and state board exams. However, once you are licensed, other fears begin to surface””like business practice. There is a disconnect between the heavy chiropractic curriculum, chiropractic colleges, and students. It is because business-practice thinking does not begin until late in the academic phase. This puts tremendous pressure on students to find a job or start a practice, mostly because they have sizable student debts to address.
In Part 1 we looked at how color, furniture, and texture combine to build an atmosphere in a practice. Thought is required to ensure that the atmosphere and the impression it creates are positive. Let’s look at more ways the image you project can reassure and welcome your patients.
Referrals are by far the most simple, quick, and least expensive way to build your practice. Most doctors get 50 to 90 percent of new patients through in-house referrals, more than from any other marketing program in place in their practice. Referrals mean your existing patients believe in you and your results so much that they want to tell others about you, because your success is as important to them as their own. Take note of who your best patients are and continue to stimulate referrals through them. In most cases they refer people just like themselves.