hiropractic students’ biggest concern is getting through the rigorous education requirements and passing the federal and state board exams. However, once you are licensed, other fears begin to surface””like business practice. There is a disconnect between the heavy chiropractic curriculum, chiropractic colleges, and students. It is because business-practice thinking does not begin until late in the academic phase. This puts tremendous pressure on students to find a job or start a practice, mostly because they have sizable student debts to address.
In Part 1 we looked at how color, furniture, and texture combine to build an atmosphere in a practice. Thought is required to ensure that the atmosphere and the impression it creates are positive. Let’s look at more ways the image you project can reassure and welcome your patients.
Referrals are by far the most simple, quick, and least expensive way to build your practice. Most doctors get 50 to 90 percent of new patients through in-house referrals, more than from any other marketing program in place in their practice. Referrals mean your existing patients believe in you and your results so much that they want to tell others about you, because your success is as important to them as their own. Take note of who your best patients are and continue to stimulate referrals through them. In most cases they refer people just like themselves.
When you read the words “growth hacking,” you might roll your eyes. That’s understandable; you are a chiropractor, not a 20-something tech superstar living out your wildest fantasies in Silicon Valley. But, growth hacks are no longer just for the programming wizards working for Airbnb in San Francisco. You can apply the same principles they use to grow and develop your chiropractic practice.
You’ve heard it said that if every person knew what chiropractic really was and how it worked, chiropractic offices would be swamped with patients. That concept is timelier than ever, considering the perfect storm developing in conventional health care””a looming shortage of doctors, an aging population, epidemic obesity, skyrocketing health insurance premiums and deductibles, limitations on coverage, and an increasing awareness of the relatively high risks of medications and surgeries.