Practice Development

Psst! Do you want to hear a secret? There’s a great way to market your practice that management coaches rarely talk about. It’s inexpensive, yet powerfully effective. So, what’s the secret? Newspaper columns! Think about it…a pertinent, well-crafted regular chiropractic column in your local paper is the best and, arguably, the most cost-effective, exposure you […]

Chiropractors sometimes ask if they must bill Medicare, even if they are a “cash” practice in the U.S. The answer is “Absolutely YES.” If you provide care for Medicare patients, even if that care is not covered by Medicare, you must send bills to Medicare. You must send in claim forms for all care you […]

Hollywood makes conducting business look easy. With the exception of a few renegade television shows (think The Office) and movies (like Glengarry Glen Ross), life as a business person is one long escapade interrupted by golf outings. Of these lucky stiffs, there’s none more fortunate than the marketing manager. All this gifted individual needs to do […]

Everyone wants a Web site these days. And that’s great. Many people search for healthcare providers on the Web, and you can use social media (Facebook, MySpace, etc.) to contact people. But don’t discount more traditional, “old fashioned” advertising techniques. Here are three such advertising techniques that still work well for chiropractors: • Billboards have […]

At some point, you may decide to purchase a building for your office. You may be looking at a building purchase for one of several reasons: • You are buying a practice and the building is part of the purchase; • You can’t find anything to rent in the area where you want to set […]

“So-and-so has added you as a friend on Facebook.” Have you received a message like this lately? Has someone asked you to join his or her “MySpace” network? Even if you have checked out a video on YouTube, you have officially joined the social networking world. Wikipedia.org lists over 117 different social networking sites around […]

One of the first things you will probably want to do as you start your practice is to set up a Web site. There are lots of ways to do this wrong; here are some suggestions for doing it right: * First, be sure you know WHY you want this website. In other words, what […]

From the day I set foot onto the Palmer West campus, chiropractic education has been on my mind constantly. Even when I am not practicing, opportunities arise for me to talk about what I do as a chiropractor. Talking to people has nothing to do with trying to sell them anything. It involves wanting to […]

Social networking has been an Internet phenomenon since its beginning, but in the past few years, it has become extremely popular with the 18-to-35 generation in particular. Marketers have begun to see the advantages in promoting on these social networking sites, and you may find some of them useful in marketing your practice. The sites […]