Chiropractic Business Tips | Practice Management

Chiropreneurs: 5 business and marketing blogs you need to follow

Joanna W January 31, 2017

The competition is stiff for today’s chiropractic businesses.However, the right marketing can give you a critical inside edge. Wondering where to begin when it comes to sourcing the best business tips and marketing advice? These five blogs are packed with useful information for chiropractic practices looking to get ahead in today’s crowded field. By staying up on the latest practice-building marketing and business strategies, you can keep your chiropractic practice afloat.

How to recognize and repair staff morale problems

Marc H. Sencer, MD January 30, 2017

Chiro Biz Quiz | Is your practice not performing as well as it should be? Are your patients leaving and not coming back? Do you get the feeling your staff is looking at the clock, counting the minutes until they can dash out the door? Your practice may be suffering from a common problem: poor employee morale. It is vital that you know how to recognize low morale and what to do if you spot it.

Effective niche marketing is a proven road to success

Robert Moberg January 27, 2017

Marketing Matters | Niche marketing offers you a fantastic opportunity to step up your game. If you can figure out what people are looking for in healthcare (that no one else is providing in your area) and capitalize on that available market, chances are you’ll be able to find an opportunity for practice growth. Finding and mastering a distinctive service that caters to a niche market is a common path to chiropractic success.

Fresh design ideas for attracting new chiropractic patients

Carolyn Boldt January 25, 2017

Practice Central | Attracting new chiropractic patients is essential to the success of your practice. Keeping your new-prospect funnel full, signing patients up for care, and retaining them as lifelong clients are goals for any chiropractor. And there are myriad books and articles that explain how to do exactly that. Most of what can be found includes marketing techniques, social media, website design, and referral generation. But have you thought about your office?

Holding a successful spinal screening event

Christina DeBusk January 13, 2017

Hosting a spinal screening event is a great way to bring musculoskeletal issues to the attention of people who aren’t actively engaged in chiropractic treatment. However, it serves another important purpose as well: It helps effectively promote your chiropractic business. By putting yourself out in the community at these types of events, you come into contact with those you wouldn’t ordinarily meet.

The different models of chiropractic software: Where do you begin?

Michael Silbert December 19, 2016

Sponsored Content | Picking the perfect chiropractic software is often challenging. Documentation and billing software systems are often very different products with a wide range of features and there is frequently a big difference in price. You will find that software companies have one of two business models, either you own their software, or you rent it.

Will 2016’s changes in federal overtime regulations affect you?

Don M. Cross December 12, 2016

Legal Ease | Payroll is the largest expense category for most businesses, which is why, starting December 1, 2016, the new U.S. Department of Labor regulations are going to have a big impact on how many small employers deal with paying overtime. Ensuring your office’s employment policies and procedures are compliant with the FLSA is essential.

Ensure a strong patient base by identifying buying signals and cycles

Steve Cox And Claudio Gormaz December 9, 2016

Marketing Matters | The most successful chiropractors know their prosperity is linked directly to understanding their patients. They’re keenly aware that every patient’s life situation is unique, and grasping this allows them to provide effective services. It is essential to set up a system that allows you to know about the events occurring in your patients’ lives.

How your office’s location can make or break your chiropractic practice

Dale Willerton & Jeff Grandfield December 8, 2016

Practice Central | When doing a site selection for a chiropractic practice, you should not be looking for the cheapest location you can find. Instead, you should be searching for a location that will enable you to maximize your patient volume. Leasing a weak or mediocre location will negatively impact the income potential of your practice.

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