Chiropractic Business Tips

Understand billing and coding for wellness care

Marty Kotlar, DC February 20, 2017

Coding Keys | Q: Do insurance companies pay for wellness care? A: Yes, some carriers pay for wellness exams and preventive medicine services. Learn the key codes and descriptions. Initial comprehensive preventive medicine evaluation and management of an individual, including an age- and gender-appropriate history, examination, counseling, anticipatory guidance and risk-factor reduction interventions, and the ordering of laboratory and diagnostic procedures, for a new patient.

Digital marketing: Are you getting left behind?

Bryan Hawley February 17, 2017

Marketing Matters | To be a successful chiropractor, you must understand the importance of digital marketing. This can take your practice to a new level. However, understanding the importance of marketing and understanding how to market are vastly different things. Good marketing takes some skill and also a little luck. But because luck has been said to favor the prepared, a look at some of the marketing strategies that are leading the pack.

Designing the optimal office for your chiropractic practice

Barry Poskanzer February 16, 2017

Practice Central | Whether you are building a new office or reconfiguring your existing space, thoughtful design is essential to the success of your chiropractic practice. Investing time and care in planning your new space goes a long way toward ensuring it provides comfort for patients, maximizes the quality of care, and supports the needs of your practice. One important step to consider i is partnering with an architect who has expertise in designing healthcare facilities.

Ignorance is not an excuse: Don’t violate Stark laws

Stephanie Higashi, DC February 15, 2017

Practice Central | People become chiropractors so they can help others. The funny thing is that some totally acceptable business practices for gaining new customers and generating revenue are prohibited in many healthcare settings. In some industries, for example, it is legal to reward those who refer business to you; however, in federal healthcare programs, paying for referrals is illegal. The major rules and regulations applying to multidisciplinary practices include anti-kickback and Stark laws.

Medicare documentation: What are the requirements for an initial visit?

Timothy S. Wakefield February 14, 2017

Sponsored Content | Approximately 50 percent of the chiropractic profession has adopted an EHR system. Many EHR vendors have chosen the approach of letting the doctor develop their own individualized documentation without parameters. This places the burden on the doctor to be confident that they understand and can apply the rules of documentation requirements without the benefit of a guided system. Learn the documentation requirements for the initial patient visit.

6 chiropractic books that stand the test of time

Christina DeBusk February 10, 2017

Are these chiropractic books on your bookshelf? No matter how much you know about chiropractic care, or anything for that matter, there’s always more to learn as what we understand to be “the truth” changes over time thanks to new research and studies being conducted daily. Even if you’re an expert of matters related to musculoskeletal health, sometimes it’s also nice to get other DC’s perspectives on various aspects of the profession.

Urgent: Help the Texas Chiropractic Association NOW

Chiropractic Economics February 10, 2017

Chiropractic has never faced a threat as serious as the one facing DCs in the state of Texas. In August 2016, a judge in Texas backed a lawsuit filed by the Texas Medical Association (TMA) against the Texas Board of Chiropractic Examiners (TCBE) that removed diagnosis from the chiropractic scope of practice. If they see the TMA prevail in this ruling and if the appeal on behalf of the TCA and TCBE fails, you could very well be looking at diagnosis and subluxation being removed from your scope of practice.

Expand your chiropractic knowledge with online learning programs

Randy Thompson February 9, 2017

Online learning has been rapidly expanding and offers knowledge to motivated individuals from around the world. As a DC, you can continue to build your knowledge in a variety of categories with online learning programs such as business, marketing, accounting, website design, etc. Recently Linkedin, the social network for working professionals, bought online learning site Lynda and added over 9000 courses through their newest platform, Linkedin Learning.

Tailoring your marketing message to your target audience

Rick Lehtinen February 7, 2017

Feature | The digital divide is real, and if you are trying to grow your chiropractic practice without awareness of it, you may experience frustration. That’s because only part of your marketing efforts are spent on reaching people The other parts are going unheard. Or perhaps more accurately, are unhearable. Information today is everywhere. Hundreds of outlets blast information and newsonto desktops, laptops, tablets, and smartphones. Today the challenge is to filter out what you want from an avalanche of data.

How Facebook Live makes you a better chiropractor

Kaitlin Morrison February 3, 2017

When used correctly, Facebook Live is a great tool for building your practice and connecting with patients and prospective patients. Facebook Live is a way to create live marketing broadcasts, question-and-answer videos, and more. This app supports your other activities on Facebook by helping you build interest in your social media pages, provide educational information about your practice, and help patients understand their health. Essentially, Facebook Live allows you to quickly create your own channel of live videos.

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