The competition is stiff for today’s chiropractic businesses.
However, the right marketing can give you a critafter ical inside edge. Wondering where to begin when it comes to sourcing the best business tips and marketing advice?
These five blogs are packed with useful information for chiropractic practices looking to get ahead in today’s crowded field.
1. Next Generation Chiropractor
After selling his own practice, Patrick MacNamara, DC, devoted his career to helping other chiropractors learn how to successfully market their own practices via the internet, email, and social media. Described by users as “very user friendly and exactly the information we all need right now,” and as a “must read for every chiropractor who wants to catapult their practice into the 21st century,” Next Generation Chiropractic is a vast resource for those looking to maximize exposure.
The best part? Access to the blog —covering everything from why building an email list matters to three types of SEO every chiropractor should know — is free to members of the chiropractic community.
2. Upper Cervical Chiropractic Internet Marketing
While specific to upper cervical chiropractic, the information contained in the blog is transferrable to general practices, as well. Aimed at common chiropractic business goals such as attracting more patients, retaining more patients, and increasing referrals, the Upper Cervical Chiropractic Internet Marketing blog covers extensive topics ranging from developing your core values to optimizing your website for conversion and search.
Don’t have time to check back at the blog on a regular basis? Sign up for the free Upper Cervical Marketing Tip of the Week to automatically receive emails about what works and what doesn’t in the world of chiropractic internet marketing.
3. Inception Chiropractic
What does Pokémon GO have to do with chiropractic marketing? You’ll learn that and much more with Inception Chiropractic. While the primary purpose of its business is website building, the Inception Chiropractic blog is loaded with free articles on topics, such as whether TV ads work.
Looking for creative marketing tips, meanwhile? The blog delivers there, too, with ideas such as patient appreciation days and referral card programs. Not to mention—where else are you going to find a roundup of 65 chiropractic marketing ideas, including everything from building a site map to learning about Yelp.
4. The Strategic Chiropractor
Looking to optimize billing, coding, documentation, compliance, and much more within your chiropractic practice? The Strategic Chiropractor is designed to help you “work smarter, not harder.”
While not restricted to the field of marketing, the blog comprises a breadth and depth of topics pertinent to all contemporary chiropractic businesses. From common money-costing mistakes chiropractors make in audits to transition tips when it’s time to sell, The Strategic Chiropractor has you covered.
5. Franklin Street
As members of the same industry, chiropractors and other healthcare professionals face many of the same struggles when it comes to marketing their businesses. That why we love healthcare brand consultancy Franklin Street’s oft-updated blog on healthcare marketing trends. While the occasional topic may not apply to your chiropractic practice, the vast majority of entries will. Why?
Because marketing across all healthcare professions boils down to one core concept: understanding and engaging patients. Whether you’re looking to drive ROI by building an integrated digital campaign or for tips on how to overcoming the “social media scarries,” there’s no shortage of relevant, actionable advice here for the taking.
Perhaps one Science-Based Medicine article put it best in declaring, “It’s tough to be a chiropractor.” More specifically, the piece is talking about the challenges of making it as a chiropractor. Its assertion? “Because of low demand and market oversaturation, many practices fail.” But you don’t have to end up on the wrong side of the statistics.
By staying up on the latest practice-building marketing and business strategies, you can not only keep your chiropractic practice afloat while others are sinking, but you can set yourself up for smooth sailing in the direction of a bright future.
