Benefits of an infrared sauna include complementing adjustments and achieving a quick ROI
Chiropractors are sought out for their expertise in natural tools that will help their patients feel better — and the benefits of an infrared sauna include adding value to that treatment mix, and adding value to your bottom line.
By harnessing the safe, healthy rays of sunlight, infrared saunas allow your practice to offer science-supported health benefits for clients, and they complement treatments you already provide. Infrared sauna sessions also bring a successful unassisted revenue stream, high ROI, and are so easy to use and integrate into your practice.
Immune-boosting effects
One of the positive changes we see in the post-pandemic world is that Americans are increasingly interested in alternative healing services. That makes infrared sauna’s light therapy a perfect addition to a practice.
Wellness and preventative therapies are top-of-mind for patients who are prioritizing their health, and interest in finding them has increased 85% since 2020, according to Google Analytics. Also, services with purported immune-boosting effects have seen a 50% increase.
Benefits of an infrared sauna: transformational stories
The passion to create an infrared light therapy company came from seeing it transform my own brother, who had fought a decade-long battle with debilitating illness, chronic fatigue, mercury poisoning and spinal injury.
We’ve seen this transformation in our own well-being, and in thousands of others over the past 23 years. We have so many chiropractic practice customers who have shared with us that adding infrared sauna therapy into their practice was one of the best investments they’ve made. They tell us, “It’s a very easy sell because patients absolutely love how they feel during and after.”
Based on what we know and what the experience of our customers has been, here are five benefits of an infrared sauna for chiropractic practices to consider when looking for additional services to offer:
- Quick ROI — In less than three months, the average $6,000 initial investment from purchasing an infrared sauna will be paid off and then become profitable. Most chiropractic equipment is super-expensive; only an infrared sauna can provide that kind of return that fast. Infrared saunas can be included before or after an adjustment, or offered as a stand-alone service sold in a membership or package. Regardless of your market, the math to recouping your investment is faster than with most other equipment.
- Generates unassisted revenue — At a time when staffing can be a challenge, infrared saunas are a wellness tool that provides a passive income stream with no staffing expense. You don’t have to pay an expert to run it. With a few basic setup guidelines, your clients enjoy supporting their well-being with customized sessions that require no staffing to deliver. (And, saunas never call in sick….)
- Complements chiropractic treatments — Infrared sauna can be used before or after an adjustment. Research shows that use of infrared before an adjustment increases flexibility, which our chiropractor partners say they love because it creates more motion and helps their clients’ nervous system function optimally. It also helps with relaxation. After an adjustment, the sauna can help facilitate detoxification and increase circulation for recovery.
- Science-backed, natural healing — Clients trust that you want to provide the most credible tools and solutions. Nature brings us infrared light, which are the healthy, healing rays that come from the sun. Plentiful research and clinical studies have proven myriad positive effects of infrared. The Japanese first used infrared 30 years ago with “waon therapy” and the benefits, for heart health and circulation,1 have since been shown in other studies as well.2,3 A Canadian study of blood, urine and sweat showed compelling results for numerous heavy metals and some chemicals in sweat.4 An Auburn University study found infrared sauna increased flexibility,5 and near-infrared is one of the most researched light waves studied for skin health, pain relief and more.6,7The world’s foremost infrared light researcher at Harvard, Michael Hamblin, Ph.D., has published more than 600 peer-reviewed studies of infrared. He says infrared light creates a “biochemical cascade” of benefits that begin at the cellular level. These include detoxification, cardiac health, stress reduction, mental health, immune strength, muscle recovery, pain relief, anti-aging, weight management and so much more.
- Supports your mission and helps create a culture of membership mentality in your practice — The benefits of an infrared sauna include supporting your mission to provide excellent care that enables patients to achieve natural health. It is a pleasurable and effective treatment modality that makes people want to return again and again. Infrared sauna is even more effective when used regularly. It creates an opportunity to invite patients back for repeat visits and inspires them to tell others about the benefits of the chiropractic lifestyle.
For more than two decades, infrared light therapy has helped chiropractors build thriving businesses that bring hope to so many people so they can do more of what they love and live fully.
CONNIE ZACK has more than 23 years of experience as co-owner of Sunlighten, the world’s leading infrared sauna manufacturer in 13 countries, and the only manufacturer that also owns a full-service, commercial day spa. Sunlighten’s caring approach drives its innovation, investment and relationships. She loves to encourage and mentor women and other entrepreneurs, sharing her experience of building a global company and thriving, award-winning day spa. To learn more, go to Sunlighten.com.
References
2 A Study of the Health Benefits of Far Infrared Therapy, University of Missouri Kansas City, 2005
3 Effects of regular sauna bathing in conjunction with exercise on cardiovascular function: a multi-arm, randomized controlled trial. Am J Physiol Regul Integr Comp Physiol. 2022 Sep PMCID: PMC9394774
6 Photobiomodulation: Evolution and Adaptation. Photobiomodul Photomed Laser Surg. 2022 Apr PMID: 35353639
7 Mechanisms of low level light therapy. Proc SPIE. 6140. 1-12. 10.1117/12.646294.