Treatment strategies for cervicogenic headaches
Cervicogenic headaches are characterized by unilateral pain that starts in the neck, often after movement or injury.
Sanna accepted into South Florida Business Journal Leadership Trust
Mark Sanna, DC, CEO of Breakthrough Coaching, has been accepted into the South Florida Business Journal Leadership Trust.
The secret to the ultimate patient experience? One word: personalized
Imagine a world where every patient enters your practice and feels like they’ve stepped into a custom-made wellness experience. That’s personalized care.
What’s your exit strategy? The unspoken conversation
Let’s talk about what often gets swept under the rug: your exit strategy. Have you ever thought about when you should start planning to sell your practice?
How to navigate social media while maintaining professional boundaries
As a chiropractor in the digital age, it’s critical you maintain professional boundaries in the online world and put social media guidelines in place.
Hyper-local marketing can get your practice noticed
In this article, we’ll explore how to leverage the power of hyper-local marketing to grow your chiropractic practice and establish a strong brand presence.
Use the power of generational marketing to promote your practice
Generational marketing is the practice of tailoring marketing efforts to different age groups based on their shared experiences and characteristics. By understanding the values and priorities of each generation, you can better connect with your patients and provide them with the care they need. Let’s take a closer look at the four main generational groups you may encounter in your chiropractic practice and how you can adapt your marketing efforts to appeal to their needs:
New book release: Cracking the Code—Marketing Chiropractic
Dr. Mark Sanna’s latest book, “Cracking the Code—Marketing Chiropractic,” presents a groundbreaking approach to chiropractic marketing.
Showcase your unique value proposition to supercharge your marketing efforts
One key element in marketing is showcasing your unique value proposition (UVP). Highlight what sets you apart to attract patients and build trust.
The connection between posture and longevity
From the impact of posture on longevity to the improved function of the brain following a chiropractic adjustment, the evidence supporting chiropractic is stronger than ever before.
