New book release: Cracking the Code—Marketing Chiropractic

Dr. Mark Sanna’s latest book, “Cracking the Code—Marketing Chiropractic,” is now available on Amazon.com, presenting a groundbreaking approach to chiropractic marketing.

With meticulously designed chapters, the book shares invaluable insights and strategies that have elevated chiropractic care into the forefront of modern healthcare. Dr. Sanna encourages celebrating and embracing chiropractic adjustments, highlighting how they relieve pain, foster healing, and can be shared virally for widespread impact.

Step into a new era of chiropractic care! Dr. Sanna challenges the outdated perception of chiropractic with terms like “crack” and “pop” that once made professionals uncomfortable. Today, these terms resonate with millions on social media platforms and television, capturing a broader audience’s attention. It’s time for chiropractors to embrace this change and unleash the full potential of chiropractic care in the modern world. Recent surveys have revealed a remarkable shift in attitudes towards chiropractic, with 33% of respondents aged 18 to 54 reporting utilization of chiropractic care—a significant increase. The younger generations now perceive chiropractic as a mainstream component of healthcare, breaking down the barriers that held it back for years.

“Join us on this exciting journey as we embrace the changing tides of chiropractic marketing. Together, we’ll unlock the full potential of chiropractic care in the modern world. Welcome to ‘Cracking the Code—Marketing Chiropractic,’ where we empower you to take your practice to new heights,” says Dr. Mark Sanna, DC.

About the Author

Dr. Mark Sanna is an entrepreneur and CEO of Breakthrough Coaching, an international consulting firm renowned for its outcome-oriented systems that yield consistent results for businesses of all sizes. With a passion for personal and professional coaching, Mark’s expertise, substance, inspiration, and humor invigorate clients to take action and improve their businesses and lives. His ability to simplify complex strategies into manageable and memorable approaches sets him apart, making him a sought-after Certified Master Facilitator for private and corporate retreats and trainings.

Philanthropy and giving back to the chiropractic profession are integral to Mark’s mission. He serves as the Finance Chairman of the Chiropractic Summit, an Executive Committee Board member of the Foundation for Chiropractic Progress, and a member of the Chiropractic Future Strategic Plan Leadership Committee.

What People Are Saying About Cracking The Code

Dr. Sanna’s book has garnered praise from esteemed figures within the chiropractic community:

“Cracking the Code empowers chiropractors to transcend old paradigms and redefine the future of our profession. Let us rise above and triumph on the marketing battleground with unwavering determination.” – Sherry McAllister, DC, M.S. (Ed) CCSP, President, Foundation for Chiropractic Progress

“Cracking the Code—Marketing Chiropractic is your reliable compass amidst the vast ocean of marketing strategies. Let us navigate these waves together, steering our practices towards prosperity with wisdom and discernment.” — Gerry W. Clum, DC, FICC, Past-president Life West Chiropractic College

“In Cracking the Code, Dr. Mark Sanna shares the latest and most effective ways to market Chiropractic. It’s time that we share our value in a way that inspires millions to become our patients. The world needs Chiropractic more than ever!” – Fab Mancini, DC, Best Selling Author and Speaker

“Dr. Sanna has always been a code cracker. His new book, Cracking the Code, is next level and will do wonders for your practice.” – Eric Plasker, DC, CEO/Founder 100YearLifestle.com

“A trailblazer in chiropractic, Dr. Sanna reveals the path to exponential growth and boundless success in this inspiring work, Cracking the Code. Follow his ethical guidance and join the ranks of the highest performing chiropractors shaping the future of our profession.” – Jay Greenstein, DC, CEO Kaizenovate & The Kaizo Health Group

“Dr. Sanna, a leader in the field of chiropractic, reveals transformative strategies towards new and exciting opportunities in marketing your practice. Embrace his invaluable counsel and become a part of the visionary chiropractors revolutionizing the future of our profession.” – Kent S. Greenawalt, Chairman & CEO Foot Levelers, Inc.

“Cracking the Code is required reading for all chiropractic marketers. In it, Dr. Sanna offers the tools to liberate your practice from self-imposed limitations. Use them to amplify your impact, make a mark, and leave a lasting legacy on chiropractic and healthcare.” – Ray Foxworth, DC, FICC, CEO/Founder ChiroHealthUSA

“Cracking The Code—Marketing Chiropractic is a game-changing book from the Master of Chiropractic practice, Dr. Mark Sanna. Follow his strategic plan for marketing and create the level 10 practice of your dreams.” – Donald Reno, DC, CEO/Executive Director, MichiCare

“Cracking the Code is THE BOOK you need if you want to take your chiropractic practice to the next level. The marketing strategies shared by Dr. Sanna present a golden key to unlock unparalleled growth.” – Jesús DelaGarza, CEO/ Founder Monarch Leaders

“Chiropractors must understand how to effectively reach their communities if we want our profession to be the first choice in healthcare. Dr. Sanna presents easy-to-implement strategies to leverage the power of new forms of communication. Knowing and using this information is more critical now than ever before!” –Dan Spencer, DC, Chairman Chiropractic Summit

To learn more about Dr. Mark Sanna and Breakthrough Coaching, visit mybreakthrough.com.