Red light therapy is an effective revenue booster t0 help introduce new treatment options, open the door to new clients and increase revenue.
Red light therapy is an effective treatment that can make major differences in the health of your patients. In recent years, health care providers have focused their attention on red light therapy. Sometimes called low-level laser therapy or cold therapy, red light therapy uses a low-level laser to treat stiffness, muscle aches, inflammation and musculoskeletal pain.
This article illustrates the various ways red light therapy can benefit your chiropractic practice.
Red light therapy has a long and established list of benefits for your patients. But did you know the benefits go far beyond just the treatment elements? Adding this kind of treatment can also dramatically benefit your practice. Read on to learn the many benefits of adding red light therapy treatment to your practice.
Red light therapy can attract a new audience
Your practice likely provides relief, health and healing for a variety of patients with unique pain points and health goals. Because of your distinct blend of treatment options and therapies, you’re able to attract a specific audience to your practice. However, most of your chiropractic patients have overlapping needs and you are serving an overlapping market.
Red light therapy treatment, though, expands beyond the needs of patients seeking chiropractic care. Red light therapy provides incredible benefits for many conditions, ailments and pain points with the potential to attract a new audience entirely. Treating patients with red light therapy can aid in wound healing, be used in preventative and targeted skin care treatment and assist with sports-related injuries. That level of benefit can reach the broadest of audiences.
Red light therapy is a recurring treatment with ongoing benefits
No matter how you choose to market red light therapy, this ongoing, painless, stress-free treatment can offer continuous, ongoing benefits that exist for the length of the treatment plan.
In other words, it is not a one-and-done kind of treatment. Of course, your other chiropractic services are more beneficial when coupled with ongoing services. However, ongoing therapy for a relatively affordable, highly beneficial treatment, such as red light therapy, can be an easy sell to your patients for recurring appointments. That is a continuous stream of appointments on your books and a reliable income stream from a treatment service that’s highly effective as well as low-effort.
Red light therapy opens the door for additional revenue
Even if you are not automatically reaching a brand-new audience with your red light therapy services, you are opening the door to your current audience of patients. This could mean an entirely new income stream for your practice. Your current patients might be interested in this additional treatment and potentially stick with this as part of their regular treatment plan.
Red light therapy is the perfect add-on treatment
DCs can boost practice revenue with red light therapy by offering it as an add-on to already existing packages. This increases value, offers patients new and beneficial treatments and gently nudges them toward an upsell on a package.
If you offer red light therapy as a bonus service to a value-filled package, you are able to add to both revenue services. The benefit here? If a patient decides either service is no longer a good fit for them, you will not necessarily lose them as a patient overall. Whereas, if you had a patient who was receiving just one type of treatment and decided to move on, it’s potentially a greater challenge to reel that patient back in to try a new treatment.
Red light therapy is an effective way to enhance your services
If you have been considering scaling your practice and expanding, red light therapy can be an effective and seamless avenue to do so. Red light therapy is a fairly easy and straightforward process that does not require too much hands-on assistance, staff attention or time.
Red light therapy is a simple way to boost your income, provide treatment and rotate patients through your clinic. It can become a revolving door for revenue. You can see more patients per day than you can with other treatments you offer.
Ready to give red light therapy the green light?
Scaling your business, reaching a new audience and offering patients an additional treatment are all viable reasons to invest in red light therapy. Subscribe to Chiropractic Economics for more insights and advice about the latest treatments, ideas for increasing revenue and empowering tips for strengthening your practice.