• Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Change Mailing Address
    • Surveys
    • Guidelines for Authors
    • Editorial Calendar and Deadlines
    • Dynamic Chiropractic
      • Newspaper
      • Subscription
    • The American Chiropractor
      • Magazine
  • Practice
    • Business Tips
    • Chiropractic Schools
    • Clinical & Technique
    • Ebooks
    • Ecourses
    • Sponsored Content
    • Infographics
    • Quizzes
    • Wellness & Nutrition
    • Podcast
  • Content Hubs
  • Products & Services
    • View Products & Services Directory
    • Browse Buyers Guide
    • Submit a Product
    • Vendor Login
  • Datebook
    • View Events
    • Post an Event
    • Become an Events Poster
  • Advertise
    • Advertising Information
    • Media Kit
    • Contact Us

Your Online Practice Partner

Chiropractic Economics
Your Online Practice Partner
Advertise Subscribe
  • Home
  • News
  • Webinars
  • Chiropractic Research
  • Students/New DCs

Patient personalization and the patient personality in chiropractic care

Michele Wojciechowski March 2, 2023

By recognizing these things as part of a patient personality, you can be better prepared to give them the best patient experience

By recognizing these things as part of a patient personality, you can be better prepared to give them the best patient experience

Patients want their health care professionals to recognize them as people, and they want more say in wellness plans. But it seems that organizations are lagging behind in the integration of personalized medicine and recognizing the individual patient personality.

According to the 2022 State of the Healthcare Consumer Report from Kaufman Hall, seven out of 10 of the 3,500 health care consumers that were surveyed wanted their health care providers to be more involved in a patient-centric, self-care management system.

Alternative health and self-managed well programs are becoming more important to the health consumer. Nearly half of the surveyed participants want the health care system to support healthy eating, and more than a third of respondents want exercise programs or equipment to be included in their coverage. They also want their providers to get to know them better by recognizing their individual patient personality and providing a way to discuss symptoms and concerns via technology.

Consumer self-care

Consumers are already incorporating self-care into their ongoing wellness plans, despite the lag of health care professionals. A third of those surveyed already wear fitness trackers, and more than a third watch their diets and pay attention to their own nutritional needs. Physical health isn’t the only area consumers pay attention to — 22% of respondents receive some sort of mental health services, and about 18% use self-care activities or practices. Many of these consumers are adopting wellness practices outside of the health care experience.

Incorporating patient personalization into an already firm and traditional health care system that treats the masses is, at best, a challenge. But it is an important step in the health of the public overall to focus on the person and patient personality instead of the industry, and in the end reducing health care costs and providing what the patient perceives as individual care.

How can catering to the patient personality help the chiropractic practice?

Patient personalization can improve your business by ensuring each patient is receiving quality, individualized care. By treating your patients in a focused way, they know they are seen and understood, and are more likely to accept and continue a health maintenance plan that you create for them.

You start with the patient. How can you best communicate with the individual? Perhaps you have an older patient who — shockingly or maybe not — has little to no access to a computer and depends on landline phone messages or a fax machine. Or another client is a hyper-focused businessperson who depends on an assistant to set up appointments. Other clients are anxious to be called if your office has a last-minute cancellation. This information can easily be noted in hard-copy and database files, and you can communicate with each in ways that add a personal touch.

Does one of your patients depend on public transportation to get to the office? Is another client on a fixed income? Each one is living with situations that affect their health and well-being, and by recognizing these things as part of a patient personality, you can be better prepared to give them the best patient experience.

Marketing, emailing and utilizing personal data

Marketing also plays a part in patient personalization. Do you have an industry focus, such as athletics, post-surgery, or geriatric patients? Your marketing plan should reflect the needs your patients have, including lifestyle and behaviors, and segment your communications to meet these needs.

Shifting from a one-size-fits-all mindset to patient personalization is key to staying current and moving to a value-based business model that improves the quality of health care and the reduction of costs. Be proactive — use digital records and data, personalized health care and pain management plans, and patient input. The more trust your client has in you and your practice, the more open the communication and the better the experience — leading to better outcomes, a personalized relationship, and more referrals.

Sources:

https://www.ohmd.com/how-patient-personalization-is-changing-the-way-we-treat-patients/#:~:text=Patient%20personalization%20is%20a%20technique%20that%20uses%20data,to%20identify%20the%20patient%E2%80%99s%20needs%2C%20preferences%2C%20and%20concerns.

https://www.kaufmanhall.com/news/consumers-reject-one-size-fits-all-mindset-us-healthcare-struggles-keep

https://www.bizzuka.com/patient-personalization-in-value-based-care/

https://www.medicaleconomics.com/view/how-patient-personalization-can-aid-the-transition-to-value-based-care-models

https://www.hucu.ai/how-patient-personalization-is-changing-the-way-of-treatment/

https://patientengagementhit.com/news/poor-personalized-healthcare-limits-healthcare-consumerism

Related Posts

  • The Salvation Army & HealthSource Chiropractic partner to help fund drug rehabilitation programsThe Salvation Army & HealthSource Chiropractic partner to help fund drug rehabilitation programs
  • AHPA asks FDA to withdraw labeling guidanceAHPA asks FDA to withdraw labeling guidance
  • Foot orthotics may help injury rehabilitationFoot orthotics may help injury rehabilitation
  • LIFE debuts online continuing education programLIFE debuts online continuing education program
  • Partnership Brings “Live On” Wellness Program to More Than 54,000 Public School Employees and Family Members Across MainePartnership Brings “Live On” Wellness Program to More Than 54,000 Public School Employees and Family Members Across Maine

Filed Under: Chiropractic Business Tips, Chiropractic Practice Management Tagged With: patient, patient personality, personalization

Current Issue

Issue 7 cover

Get Exclusive Content! Join our email list

Follow Us

  • Facebook
  • X (Twitter)
  • Instagram
  • LinkedIn
  • YouTube logoYouTube logoYouTube

Compare Subscriptions

Dynamic Chiropractic

The American Chiropractor

8430 Enterprise Circle, Suite 200

Lakewood Ranch, FL 34202

Phone 800-671-9966

CONTACT US »

Privacy Policy | Terms of Service

Copyright © Chiropractic Economics, A Gallagher Company. All Rights Reserved.

SUBSCRIBE TO THE MAGAZINE

Get Chiropractic Economics magazine
delivered to your home or office. Just
fill out our form to request your FREE
subscription for 20 issues a year,
including two annual Buyers Guides.

SUBSCRIBE NOW »