Financial trends in chiropractic care

Just as chiropractic techniques and maintenance care are subject to the ebb and flow of trends, so too is the financial side of the chiropractic business model.

Though chiropractic has been a tried-and-true side of healthcare for centuries, things do change and financial trends impacting your practice are no exception.

Four financial trends every DC should be aware of

These trends go above and beyond chiropractic salary and expenses. This article discusses four financial-based trends that have been prevalent in the last year. It also explores why DCs like you should pay attention, take note and potentially transition their practice to reap the benefits of these financial trends.

Financial trend #1: Subscription-based models are popular

The rise of subscription-based practice models continues this year. In the chiropractic industry, memberships unlock areas of untapped potential for practices and patients alike. Currently, offering subscriptions is a logical step toward providing chiropractic care, meeting patients’ needs and growing your practice.

From a financial trends perspective, this means an opportunity for regular, recurring revenue and patients, untapped markets of potential customers and the opportunity to provide higher quality care while netting more cash.

Financial trend #2: Personalized plans through multidisciplinary care

As practices become more well-rounded and holistic, so too does personalized patient care. No matter how this takes shape, through collaborative, multidisciplinary efforts or an evolved version of patient experience, patients are receiving more personalized care.

From the patient care side of things, this means highly personalized treatment and care plans. From the financial trends side, it means unique packages and higher tiers of comprehensive care are available.

As this financial trend continues, practices are seeing a shift in how they create and charge for care packages and treatment plans that align with a multidisciplinary approach.

Financial trend #3: A continued shift to digital marketing

As the world of marketing continues to evolve, more and more practices are shifting toward lower-cost but higher-reward digital marketing in place of traditional marketing methods.

This includes but is not limited to:

• Search engine optimization (SEO)
• Content marketing
• Social media marketing
• Video marketing
• Mobile marketing
• Online reviews and reputation management
• Personalization and automation

This means, from a financial trends standpoint, DCs and their practices are spending less on traditional avenues of marketing and investing more in potentially lower-cost digital marketing methods.

Financial trend #4: Consumers aren’t holding back on healthcare spending

According to the Chiropractic Economics Annual Salary and Expense Survey, where 408 participants responded to anonymous, confidential questionnaires, in the year 2024, consumers are not holding back on healthcare spending the way they have in previous years.

What does this mean for your financial trends as a DC? Potential new patients are out there, ready to pay for the services they want and you provide. Patient acquisition is at an all-time high and has the potential to be more rewarding than in years past.

Final thoughts

For more insights into the benefits of chiropractic treatment, must-know financial trends and beyond, subscribe to Chiropractic Economics.