If you think video marketing solutions might be a waste of time due to consumer preferences, the latest surveys suggests otherwise
More than half of companies are increasing the video marketing portion of their budget by 5% this year according to a survey conducted by the video platform Wistia, the results of which were released in its 2022 State of Video Report. This coincides with the report’s findings that video consumption is on the rise, with consumers watching 14.6 billion minutes of video in 2021, a 121% increase from two years before. Has your practice found video marketing solutions for connecting with and retaining customers?
If you’re not currently utilizing video — or even if you are dipping your toe into video marketing — you might be wondering what video can do for your practice. Here are a few benefits to consider.
Video marketing solutions for increasing traffic
More than 4 in 5 marketers (87%) say that video has helped increase traffic according to a 2021 survey conducted by Wyzowl, a company that helps brands create animated explainer videos. Increased traffic means greater exposure.
The more people who visit your site, the better your opportunity to highlight the benefits of choosing your chiropractic practice over others in the area. It also enables you to start a relationship with prospective clients, such as by offering a free download in return for the visitor’s email address.
An increased understanding of chiropractic
Wyzowl’s 2021 survey also found that 94% of marketers say they’ve found video marketing solutions for increasing user understanding of chiropractic care. This can be especially beneficial with chiropractic as past surveys have revealed that 47% of people who’ve never received this type of care are unclear about chiropractic.
Many also have uncertainty regarding its cost and how many visits they need, in addition to other concerns.
Discussing these topics in your marketing videos can help improve prospective patients’ understanding of how chiropractic works and the ways in which it promotes health. It also enables you to address any misconceptions that exist about chiropractic care, helping remove these barriers for people who oppose this type of treatment due to myths versus facts.
Consumers want more video
If you’re concerned that video marketing solutions might be a waste of time due to consumer preferences, a HubSpot survey suggests otherwise. This survey involved 3,000 consumers and found that 53% want to see more videos in the future, especially consumers in younger demographics.
Not only that, but 62% of respondents said that they consume video thoroughly while the remaining 38% skim this type of media. So, consumers want to see more videos and tend to give them their full attention. This makes including video in your marketing plan a natural choice.
Video boosts sales
Wyzowl’s survey also reports that 81% of marketers say that the use of videos has improved their sales. This is up from 64% just five years before.
This is the ultimate goal of any marketing effort. If a particular type of marketing doesn’t somehow contribute positively to the sales process — whether by increasing leads, removing common objections, or something else — it isn’t going to help build your practice.
How to step up your video marketing solutions
If you’d like to join the masses and boost your video marketing budget for 2022, one option is to work with a marketing firm to create and disperse your media. If you’re comfortable with creating your own videos, you can take this route instead. Several online sites can help you craft and edit your branded video, some of the most well-known being Vimeo, Canva, and Adobe.
Data collected by WordStream also indicates that if the video is solely an advertisement, the optimal length is between six and 10 seconds. Other video types may be longer, with some of the most popular being explainer videos, presentation videos, and testimonials.
In addition to posting videos on your website, upload them to other platforms for more views. YouTube, Facebook, Instagram, and Twitter are all good options. Monitor the analytics after they are posted to see if a certain type of video performs better than others, providing insight as to where to focus your efforts. Next, make changes as needed until your video marketing campaign delivers the results you desire.
