Your chiropractic website design needs to break down what their main message is directly on the home landing page
Most all health care businesses have websites today – but does your chiropractic website design bring in business, or turn it away?
Alex Tauberg, DC, owner of The Pittsburgh Chiropractor, created and manages his own website, which he says, ranks well. He shares how to make your chiropractic website the best it can be, and how to create a vehicle to get more patients making appointments.
“Is your website bringing people in the door? If it isn’t, what’s the point of it?” Tauberg asks.
So what should a good website include? What is the message of your site?
Your message
“A lot of chiropractors have websites that explain who they are, which is fine and something that you want to do. But it should not be the entirety or even the majority of your website,” explains Tauberg. “Potential patients aren’t as interested in who you are as they are in finding out what you can do for them. You need to connect with potential patients and the issues they are struggling with. Connecting with them and explaining how you can help is going to create more interest and engagement.”
Tauberg suggests that a chiropractic website design and content breaks down what the main message is directly on the home landing page. Is the landing page engaging? Will it make the reader want to learn more about you – and most importantly what you can do for them?
The chiropractic website design essentials
Tauberg says that a good chiropractic website needs to have these attributes at minimum:
- Home Page: This should explain how you can help patients through with their issues, among the first thing a visitor sees, and not something they have to find or scroll down for.
- About Us: Explains who you are.
- Contact Us: This can include a contact form as well as information like your address, hours, and phone number. Do not make it difficult or limit a user’s options in communicating with you.
“Those are the bare essentials. Of course, having more pages that try to connect with potential patients in different ways is useful,” says Tauberg. “To a certain extent, your website portrays how professional you are.
“You don’t want a sloppy and ugly design, and you don’t want your website to look ‘spammy’ either. A lot of chiros have websites that are filled with ‘keywords’ to improve SEO, which reads inauthentic and isn’t SEO best practice either.”
Tauberg also updates his website regularly. While he knows that most people don’t have the time to do this, he says that it’s important.
“Keeping your website fresh helps to keep it relevant from an SEO perspective. Google likes to see that people are working on their websites and that they aren’t just a stagnant entity,” he says.
If you don’t have the skills or the time to build and maintain your own chiropractic website design and content, that’s fine.
“In that case, you should look for a solid web designer who is familiar with making user-friendly, engaging chiropractic content, and who uses the latest SEO strategies,” says Tauberg. “Hiring out is a good way to make sure your website connects and looks well done.”
Blogging or articles is a way to talk about your ancillary services and also create content that can additionally be shared via social media outlets. Tauberg stresses that chiros remember the website shouldn’t focus on them as much as what they offer.
“The biggest mistake is making a website that is all about you or your practice,” he says. “[Patients] care what you can do for them.”
