How old is that tech you’re getting by with, and is it meeting your needs when creating webinars and chiropractic media?
We chiropractors love our toys. These are some of the top tech products that you’ll want to add to your chiropractic media tech toybox if you haven’t already.
The emergence of telehealth, work from home, and video meetings makes these tools “must haves” to improve your online experience and boost your productivity.
HD webcam
A high-quality webcam is the first place to think about upgrading your chiropractic media tech for webinars, instructional videos and more.
Your online image is dependent on how good you look. This means you’ll want the best device possible. There are several affordable models on the market that are used by office professionals, content creators and streamers.
Look for a webcam with crisp 1080 HD resolution, color detection and lighting. The best webcams check all the boxes: image quality, ease of setup, and a built-in privacy shutter. When performance, quality and cost are calculated, you’ll find upgrading your online image a snap!
Chiropractic media must: ring lighting
A ring light is a circular, donut-like external lighting accessory. The best ring lights produce flattering, diffuse, continuous illumination that improves the quality of your Zoom calls, vlogs and other video content.
If you’ve ever experienced the “halo effect” caused by too much back lighting, making you look like you are in the witness protection program, a ring light is for you. Most ring lights use LED lighting technology. This makes them cool, compact and affordable.
If you are concerned about a ring light taking up too much of your desk space, don’t be. There are several models that provide a tiny but powerful solution. A good rule of thumb is to purchase a model that provides at least 1,840 lux at a distance of 3 feet. This makes it an ideal fill light for video and stills. It’s also a great idea to purchase a ring light that is battery-powered, untethering it from a power cable and making it easy to position on your desktop.
Quality microphone
It only takes a few Zoom calls to realize that your standard laptop or desktop microphone simply cannot produce high-quality audio when creating chiropractic media.
The good news is that an aftermarket, external microphone is a great way to give your audio an immediate healthy boost. When it comes to mics, there are several great choices on the market. Look for a microphone that is versatile, with multiple sound quality modes. Unidirectional mode is used for recording a single source positioned in front of the microphone. Bidirectional mode is used for capturing audio from both the front and back of the mic. This is useful for capturing audio from two sources, such as during an interview with another person.
Monitor upgrade
It’s likely that the monitor you currently use came bundled with your desktop PC. You may have purchased it when 1,024 x 768 was labeled “high resolution.”
If you’re like most of us, you spend a large part of your day looking at your screen. It’s important to be picky when you decide to upgrade, as this piece of technology will be with you for years to come. Today, you can get a lot of monitor for your money. Don’t overspend on features you won’t need, but consider features such as an adjustable stand, a range of ports, and a curved screen to bring the best experience to your desktop.
Desktop monitors generally fall between 19-38 inches. If you have more space, sizes of up to 49 inches are available. Monitors are measured on the diagonal. While it’s always best to have as big a viewing area as possible, the constraints of your desktop space may be the deciding factor for you.
Upgrade your life
If it has been a while since you’ve upgraded your chiropractic media tech, it’s likely you find some factors of the technology you use every day annoying. Living with low-level annoyances like these is called “tolerating.” Tolerating results in stress and can sap your productivity. Eliminating tolerating not only helps you get more done, it also frees up your brain power for other higher-level functions.
We are all faced with the need to get more done in less time. Leveraging the power of new technology can help you get more done so that you can spend more time with your family, and maybe even get a full night’s sleep.
MARK SANNA, DC, ACRB LEVEL II, FICC, is a member of the Chiropractic Summit and a board member of the Foundation for Chiropractic Progress. He is the CEO of Breakthrough Coaching and can be reached at mybreakthrough.com or 800-723-8423.
