Chiropractic marketing is more than digital
Has your practice gotten to the point at which it can sustain itself, but it is no longer growing? While you may be able to keep the lights on and pay your staff, you want your practice to do better than that.
You should always be working toward getting new patients in the door, which means constantly being on the hunt for new chiropractic marketing leads. The trick is in finding the best ways to track them down.
Standard techniques to find leads involve contact lists, website landing-page design, and online search engine optimization (SEO) to position your practice as high as possible on search engine result pages. While these methods will certainly net you some leads, they are unlikely to get you the best ones, simply because they lack the one thing at which you excel – the personal touch.
So how can you generate new leads for your practice, while also keeping the warm, approachable tone that sets chiropractic apart from other fields?
Your current patients
Believe it or not, but your current patients can often be the best source for leads, just from chatting about what is going on in their lives. Do their kids participate in sports? Do they have any older family members for whom they care? Is somebody in their family recovering from a musculoskeletal injury?
These questions could all give you insight into possible leads for new patients referred from your existing ones. In fact, current patients should be the easiest source from which to generate new leads.
Are you active in various community organizations? They can also be a great source of leads for your practice. You should already be a member of your local chamber of commerce, which is a prime source for fresh leads among your fellow chamber members at networking events. Similarly, your local church or nonprofit organizations provides excellent opportunities to track down new leads for your practice.
You should always have your business cards on you and have an “elevator pitch” ready to go. An elevator pitch is a short summary of your business, based on the premise that you must make a fellow elevator passenger excited about your work in the time it takes for you both to get to your same destination – usually 20-30 seconds.
Extending your reach further
Now that you have targeted individual people for new leads, it is time to expand even further. There are a number of community events, such as health fairs or city-sponsored athletic events, where you could either have a booth or volunteer your services. The nice thing about these wellness-related events is that your prospective leads are already likely to be focused on improving or maintaining their health, so will be receptive to your message.
If you want to expand your lead search even further to reach people who may not know about chiropractic, consider offering a free lecture series on chiropractic at your local library or a healthy cooking class through your city’s parks and recreation department.
From lead to patient
Now that you have all of these new leads, the next step is to turn them into patients. Since nobody can pass up a good deal, it should be obvious that the best way to do this is with a new-patient promotional offer. You might even consider making up special business cards with the promotional offer printed on the back so that people can just present the card when they come into your office for the first time.
No matter how you decide to gather your leads, the important thing to remember is to keep your contact with people friendly and warm. This personal touch in generating leads for your practice will set you apart from the standard approaches of SEO or making cold calls off a contact list for your chiropractic marketing.