Chiropractic Marketing

In March of 2018, Pew Research Center released the results of their new social medial survey. Among their findings were that Facebook and YouTube are the two most utilized social media sites across the U.S. today, with Pew calling Facebook “the most widely used social media platform by a relatively healthy margin.” This makes Facebook a good social media platform to be business-wise. But how do you set up a successful Facebook business page and keep it going? Let’s look at both of these questions now.

Setting your marketing budget is something that should ideally depend entirely on your goals. Marketing usually requires spending, and budgeting for that will help keep your clinic from focusing too little or too much on the wrong activities. While it’s vital to invest appropriately in marketing by setting aside the right amount of money for the right things, having the wrong budget for your clinic’s needs won’t help you reach your marketing goals.

As of March 2018, the average American works 34.5 hours per week. And when you’ve chosen a career in chiropractic, that number can easily increase by 10 or 20 hours or more, especially if you regularly hold office hours at night or on weekends to better accommodate your patients’ schedules and needs. That’s why it can feel like a major struggle when you’re faced with the prospect of having to add more obligations to an already busy calendar, even if those obligations can ultimately help you create a stronger business.

Crafting the right email subject line is practically an art in and of itself. As a chiropractor, you devote a lot of time to trying to communicate with your audience-the community, your patients, your mailing list, or others in your sphere of influence. Having the right email subject lines is an essential part of getting your messages read. As such, it does take some thought and care to really get it right. In this article, we’ll review some email subject line best practices that can help you get your messages opened.

Your chiropractic clinic can benefit tremendously from solid marketing strategies and effective, proactive outreach. Many chiropractors find themselves wondering how to market effectively and how they can begin using strong inbound and outbound marketing to grow their businesses. In this article, we’ll talk about some of the differences between inbound and outbound marketing.