You probably already know how important it is to continuously market your practice, but marketing can seem tough around the holidays. You’re busy, people don’t seem to be paying attention, and you need a few smart strategies you can start now. In this article, we’ll talk about some ideas you can put to work this week that can help you keep your practice marketing on target.
Every year from October 12–20, healthcare providers across the U.S honor Bone and Joint Action Week. They honor it by hosting and participating in activities designed to bring more awareness to disorders related to these two bodily structures. Because the main goal of chiropractic care is to achieve maximum health in all of these areas, that makes this entire week a perfect marketing opportunity for DCs.
When marketing your chiropractic business, you have a ton of options. One hundred and fifty-nine, to be exact, according to Splash Copywriters. For instance, you can do affinity marketing, which involves partnering with other businesses so you can both leverage each other’s audiences. Or maybe you choose to do performance marketing, which is online marketing you pay for only if it provides results, like pay-per-click advertising.
In March of 2018, Pew Research Center released the results of their new social medial survey. Among their findings were that Facebook and YouTube are the two most utilized social media sites across the U.S. today, with Pew calling Facebook “the most widely used social media platform by a relatively healthy margin.” This makes Facebook a good social media platform to be business-wise. But how do you set up a successful Facebook business page and keep it going? Let’s look at both of these questions now.
Setting your marketing budget is something that should ideally depend entirely on your goals. Marketing usually requires spending, and budgeting for that will help keep your clinic from focusing too little or too much on the wrong activities. While it’s vital to invest appropriately in marketing by setting aside the right amount of money for the right things, having the wrong budget for your clinic’s needs won’t help you reach your marketing goals.