Chiropractic Marketing

Every year from October 12–20, healthcare providers across the U.S honor Bone and Joint Action Week. They honor it by hosting and participating in activities designed to bring more awareness to disorders related to these two bodily structures. Because the main goal of chiropractic care is to achieve maximum health in all of these areas, that makes this entire week a perfect marketing opportunity for DCs.

When marketing your chiropractic business, you have a ton of options. One hundred and fifty-nine, to be exact, according to Splash Copywriters. For instance, you can do affinity marketing, which involves partnering with other businesses so you can both leverage each other’s audiences. Or maybe you choose to do performance marketing, which is online marketing you pay for only if it provides results, like pay-per-click advertising.

In March of 2018, Pew Research Center released the results of their new social medial survey. Among their findings were that Facebook and YouTube are the two most utilized social media sites across the U.S. today, with Pew calling Facebook “the most widely used social media platform by a relatively healthy margin.” This makes Facebook a good social media platform to be business-wise. But how do you set up a successful Facebook business page and keep it going? Let’s look at both of these questions now.

Setting your marketing budget is something that should ideally depend entirely on your goals. Marketing usually requires spending, and budgeting for that will help keep your clinic from focusing too little or too much on the wrong activities. While it’s vital to invest appropriately in marketing by setting aside the right amount of money for the right things, having the wrong budget for your clinic’s needs won’t help you reach your marketing goals.

As of March 2018, the average American works 34.5 hours per week. And when you’ve chosen a career in chiropractic, that number can easily increase by 10 or 20 hours or more, especially if you regularly hold office hours at night or on weekends to better accommodate your patients’ schedules and needs. That’s why it can feel like a major struggle when you’re faced with the prospect of having to add more obligations to an already busy calendar, even if those obligations can ultimately help you create a stronger business.