Chiropractic Business Tips

5 steps to marketing magic

Kelley Mulhern (Pendleton) March 31, 2015

Marketing Matters | Like most business owners, you want your practice to grow and prosper in the years to come. But with all the available options to help you market your business, it can be overwhelmingly difficult to choose from among them.

All about branding

Peter G. Fernandez, DC March 30, 2015

Student DC | After you open for business, if traffic isn’t coming to you, then your marketing messages aren’t creating interest or establishing your competitive advantage. The key to marketing, then, is to establish a brand for your practice.

7 effective marketing techniques you can start practicing now

Christina DeBusk March 24, 2015

The more you get your name out there, the greater your business potential.

4 steps to a successful hiring process

Dava Stewart March 24, 2015

While there are several factors that go into creating a positive work environment, it all starts with hiring. Make sure your process for finding, attaining, and maintaining employees is as solid as the team you want to build.

Trend toward teamwork: Consider the advantages of integrated practice

Stephanie Higashi, DC March 14, 2015

Practice Central | In an integrated practice, you and your team can address the broadest spectrum of needs your collective skills allow.

Vital signs

Deborah Tukua March 13, 2015

Marketing Matters | The sign you place outside your business is as important as the building and the staff it represents. Raise your visibility to the public with an outdoor message center.

Up-to-date billing

Evan M. Gwilliam, DC, MBA March 13, 2015

Coding Keys | Answers to the most commonly asked questions about the 1500 Claim Form.

Weighing the scales

H. William Wolfson, DC March 13, 2015

Money Management | Should you be considering insurance for long-term healthcare? Realistically, the older you are, the greater the chances of needing this type of coverage.

Real talk

Kathy Mills Chang, MCS-P February 24, 2015

Practice Central | Forewarned is forearmed. Following these guidelines, your talks with new patients about finances should run smoothly.

Is your site unseen?

Court Cunningham February 23, 2015

Tech Talk | Creating and maintaining an effective online marketing campaign with a diverse mix can seem like a daunting task. To save you some time and effort, focus on these top six marketing tips for improving patient acquisition and retention to successfully market your practice.

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