A little off the top
Money Management | Will your practice reap the reward of a lower tax bill thanks to the Tax Increase Prevention Act of 2014?
By the book
Chiro Biz Quiz | Using protocols will enable your practice to fly on autopilot, and if you ever want to sell your practice, you will have an efficient, tightly run business that will easily transfer to a new owner.
Value added
Practice Central | With diminished reimbursement rates that are likely here to stay, and other familiar challenges facing the profession, chiropractors who understand the power of product retailing will have a significant edge.
Enhanced visibility
Tech Talk | Learning a few basics about SEO can help improve your search rankings and, more importantly, get your information to the people who are looking for it.
Teach more, reach more
Marketing Matters | Teaching is the No. 1 marketing strategy of the modern age, and when done properly it is the most effective way to generate new patients and position yourself as a spine-care expert.
Your best bet
Money Management | Just as you help patients revolutionize their preconceived notions about healthcare, so too should you transform your own ideas about wealth and business growth.
Handing over the baton
Money Management | Prepare for a potential lease transfer by protecting yourself in writing.
Steer clear of these common marketing pitfalls
Chiro Biz Quiz | As you work to shine a spotlight on your practice’s strengths and offerings, avoid these marketing hazards to ensure your promotional efforts aren’t wasted.
Life coaching
Life Coaching | Chiropractors, many of whom already believe in a holistic approach to health, are in an ideal position to take on the role of wellness coaches for their patients.
Attitude adjustment
Practice Central | Referrals and practice growth depend on employee and patient satisfaction, but determining what makes an office staff happy can be a mind-stretching exercise.
