Chiropractic Business Tips

Follow best practices with criminal screening for optimal hiring

Bret Jardine February 1, 2018

Legal Ease Hiring staff for your chiropractic practice can be time-consuming, challenging, and stressful as, ultimately, you lean on your employees to create a positive patient experience. Background screening services conduct a deep-dive into an applicant’s history, helping practices make more-informed hiring decisions. A variety of services are available and the relevance of each screen is predicated on the position or job responsibilities.

3 foolproof tips to building your chiropractic brand

Christina DeBusk February 1, 2018

When you own your own business, whether chiropractic or otherwise, your ability to create a strong brand can mean the difference between having a line out the door and hearing crickets in your waiting room. What is a brand, why is it so important and how do you create a strong one? Branding involves coming up with a name, image or some other sign or symbol that, every time someone sees or hears it, they instantly think about your practice, its services, products and staff.

Cracking the code on a marketing masterplan

Rob Berman January 25, 2018

Marketing Matters/em> You’ve seen changes in how you code and bill for services. You’ve seen changes in reimbursement. And you’ve seen changes in the software you use to run your practice. So of course it makes sense that there are changes in the world of marketing as well. As with the other aspects of making a business work, it’s important to keep up with trends and changing consumer behaviors. And not all patients are the same—you need to tailor your message and your medium to best match your target demographic.

Creating an efficient interior to foster a thriving practice

Carolyn Boldt January 24, 2018

Practice Central Ideally, the design of your practice should increase the success of your business. Consequently, the success of your practice is directly related to the quality of your space. And the quality of your space is shaped by the depth of forethought and experience that is put into the process of designing it. From your location, through the space plan, to the sound systems, every detail is important to the efficiency and effectiveness of the environment.

Improving your chiropractic business credit: What you may be missing

Kaitlin Morrison January 18, 2018

Your business credit can help you obtain a loan, expand your business and see more patients.You may be looking at buying new equipment, trying to get a lease on a building, or seeking a partnership. Whatever you are doing to grow your business and keep it healthy, having great business credit can help you demonstrate to others that you know how to responsibly manage business finances and maintain a successful amount of profit while keeping your margins reasonable. Even with health clinics, having good credit can still make a sizeable difference in what your business is able to accomplish.

12 success tips from other small business owners

Christina DeBusk January 17, 2018

It’s often said that if you want to be successful at something, one of the best things you can do is talk to someone who already achieved success and learn from them. With that thought in mind, we’ve reached out to a few small business leaders, and this is what they had to tell us. Phil Gerbyshak, speaker and B2B sales trainer with The Sales Chronicles, says that the key to greater success is to “create a personalized learning plan and dedicate at least 15 minutes a day to it.”

Credentialing alone doesn’t guarantee compliance expertise

James Minx, MCS-P & Diane M. Barton, DC, MCS-P December 14, 2017

Legal Ease When one of the authors of this article had the opportunity to attend a seminar on street gangs sponsored by a university in Illinois, the instructor for the class was touted as being an expert on various gangs across the nation. While attending the morning session, however, he was disappointed and, rather than returning for the afternoon portion, he returned to the training academy to get some work done. On returning to the police academy, he was questioned by his supervisors why he had left the gang seminar.

Filing your taxes doesn’t need to be a burden

Mark E. Battersby December 13, 2017

Money Management Although only some large businesses are required to file government forms and reports electronically, the number of professionals, practices, and businesses filing their taxes electronically this way has increased by 10 percent since 2015. This change has led to a total of more than seven million electronic reports. Is your chiropractic practice taking advantage of the IRS’s e-file program? The IRS offers options for paying user fees and federal taxes electronically.

Marketing 2018: Can you keep up?

Kaitlin Morrison December 8, 2017

If you are looking to improve your marketing, then you probably encounter strange marketing terms and acronyms regularly. The marketing world is packed with jargon. Growing your practice with online and offline marketing should not require carrying around a dictionary—we can help. In no time, you can learn the basics and understand these marketing terms. You will know the lingo and be better prepared for conversations with sales representatives as you shop for software, too. Use this article as your “cheat sheet” for when you read marketing blogs or research marketing software for your practice.

The key to lowering your exposure to third-party reimbursements

Mark Sanna, DC December 8, 2017

Practice Central Change is in the air in all areas of healthcare reimbursement, and this is particularly true in the workplace. Employers are dealing with rising insurance costs that are taking a big bite out of the bottom line. They are searching for an answer that will reduce costs and maximize the productivity of their employees, while protecting their profitability. At the same time, chiropractors are searching for ways to decrease their dependence on third-party insurance reimbursement with cash-based services.

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