Chiropractic Business Tips

The pros and cons of earning a business degree as a DC

Christina DeBusk April 4, 2018

Becoming a Doctor of Chiropractic (DC) is no easy feat. According to the Bureau of Labor Statistics, this particular postgraduate degree typically takes approximately four years to complete. And that’s after earning a minimum of 90 undergraduate semester hours, if not a bachelor’s degree in a related field, such as biology or physics. That’s why earning an additional degree in business isn’t always an easy decision, especially if your ultimate goal is to help patients achieve higher levels of musculoskeletal health.

What lies beneath: The hidden side of compliance obligations

Kaitlin Morrison April 2, 2018

Feature With the range of compliance threats facing today’s clinics, there’s much more to running a successful practice than seeing patients. Sometimes, it seems like there are risks waiting behind every computer, billing claim, EHR system, and payer. What’s a thoughtful chiropractor to do? Being conscientious and applying sound compliance practices at your clinic may be the answer. Prevention can be cheaper, less fraught with potential legal concerns, and often better for your patients.

We’ve got losses—and tax write-offs

Mark E. Battersby March 26, 2018

Money Management Losses come in many shapes and forms. There are losses that result from dishonest employees and patients, financial losses from bad business decisions or a poor economy and, of course, natural disasters. Although insurance, such as “business continuation insurance,” provides protection from some losses, it is the tax laws that can help reduce the bite of losses. Surprisingly, many professional practices and businesses are actually profiting from their losses.

What to know about local SEO marketing for chiropractors

Caitlin Gustafson March 23, 2018

Marketing Matters For many chiropractors, the language of search engine optimization (SEO) is just as foreign as subluxation to the general public. However, learning a few basics about SEO can help improve your search rankings and, most importantly, get your information to the people who are looking for it. Put simply, SEO is the art of getting your website to appear as the answer to the search queries of your target market.

Understanding net-net income and what it means for your bottom line

H. William Wolfson, DC March 12, 2018

Money Management The love-hate relationship that has formed over the years between health care practitioners and insurance companies is getting worse. As more of the population is covered by assorted insurance policies, the task of keeping track of benefits seems insurmountable. The need for additional staff to confirm insurance coverages, process and track reimbursements, and spend hours contacting companies when discrepancies arise are raising the cost of doing business.

How to write effective email newsletters for your practice

Gloria Kopp March 12, 2018

Marketing Matters As with any business, when it comes down to marketing your practice, don’t just focus on trying to get new customers in the door. It’s actually a lot easier to retain your existing customers by getting them to return, rather than trying to source new ones. This means you’ll need to build a relationship between yourself and your existing customers, so you can enjoy the benefits of both worlds.

A well-trained chiropractic assistant is priceless

Kathy Mills Chang, MCS-P March 11, 2018

Practice Central In 1983, I had the opportunity to work for a principled chiropractor who needed a billing CA. I was assured I’d have a month to train with the existing CA who was going out on maternity leave. Unfortunately, that was not to be. After only three days on the job, she went into labor, and I was on my own. That was both a blessing and a curse. A curse because I had no idea what I was doing, and nobody in that busy office could help teach me.

How to start a chiropractic practice: The 5 tips you can’t miss

Christina DeBusk March 8, 2018

The Bureau of Labor Statistics (BLS) reports that the chiropractic profession is expected to grow at a rate of 12 percent over the next eight years. Compare that to the national average for all other occupations combined and it’s almost double, with the average itself being somewhere around seven percent. This is good news for anyone just entering this profession as it means that the jobs are out there once you’re ready to start making a living. But what if your dream involves working on your own and opening a chiropractic practice yourself?

Lifelong learning is good for your health (and your business)

Christina DeBusk March 2, 2018

Mahatma Gandhi once said, “Live as if you were to die tomorrow; learn as if you were to live forever.” Though he likely meant that this applied to everyone, the second part of this statement couldn’t be truer in business settings as constantly learning new things can help increase your professional success potential. Well-known business coach and motivational speaker Brian Tracy is an advocate of lifelong learning and states that there are three basic kinds of education.

Never hire people with these 5 red flags

Christina DeBusk February 9, 2018

You can be the best chiropractor in the world, but if you don’t have top notch staff working on your behalf, your business will likely suffer. That’s why it’s so important to choose employees who treat your patients the way you’d like, are efficient with their work processes, and have the drive to do what it takes to get the job done, even if that means occasionally helping with duties above and beyond the ones listed within their job descriptions.

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