Chiropractic Business Tips

3 tips for making your chiropractic office holiday-ready

Christina DeBusk December 6, 2017

Though the holidays come at the same time every year, it’s not uncommon to hear people say, “It’s Thanksgiving already?” or, “Wow, Christmas really snuck up on me!” If these are the same type of statements you find yourself saying too, you may be feeling more than a little behind when it comes to getting your chiropractic office ready for the holiday season. Not to worry though because, by doing just a couple of rather simple things, you can have your office holiday-ready in no time at all.

The opportunities with professional licensure exams you can’t afford to miss

Daniel Sosnoski December 6, 2017

Feature Excuse me, but we’re doctors, too, is something you occasionally want to say when you hear comparisons made between MDs and DCs. After all, you have much of the same training, and in the area of neuromuscular and spinal health, you’re a specialist. But when it comes to pre-employment and fitness-for-duty examinations, you’ll find what amounts to a level playing field. This didn’t happen by accident.

Produce better results with a peripheral neuropathy niche practice

Marc H. Sencer, MD December 2, 2017

Chiro Biz Quiz Would you like to have a practice that is all-cash, all-insurance, or a mix of cash and insurance payers? Would you like to help people suffering from a chronic, mostly incurable condition? If the answer is yes, then consider creating a peripheral neuropathy niche practice. This Biz Quiz will teach you the basics. A niche practice is a specialty practice that focuses on a particular illness or symptom (e.g., osteoarthritis or hand pain).

Four ways to prepare for an OSHA inspection

David Quezada December 1, 2017

Legal Ease As the busy owner of a practice focused on patient health, you might find it easy to overlook the importance of a safe workplace. Although chiropractic offices are relatively low-risk work environments, workers can still get sick or hurt on the job. Over the past decade, more than three-quarters (76 percent) of safety complaints about chiropractic offices that were investigated by the Occupational Safety and Health Administration (OSHA) involved alleged health violations.

Know the essentials of an individual disability insurance policy

Frank Darras November 30, 2017

Money Management The irony is seldom lost on chiropractors: You spend years bending, lifting, repositioning, and manipulating patients to ease their pain. But in turn, these activities can wreak havoc on your own body and mind, which can ultimately lead to a disability. Unfortunately, the high risk of disability due to sickness or accident in the chiropractic profession has led to a historically high volume of claims, and chiropractors are a difficult underwriting risk for insurance companies.

9 steps to successfully marketing your practice to athletes

Adria Schmedthorst November 29, 2017

Marketing Matters Chiropractic care can be valuable to athletes and sports teams, from preventative care to acute injury treatment. But many practices don’t understand how to market to athletes. Here’s a nine-step plan to market your chiropractic practice to this special population and generate a steady stream of patients. In marketing to athletes, you can take one of two approaches. Consider targeting your efforts to a particular sport or activity. For example, if you live in a state like Colorado, you might focus on conditions related to skiing or snowboarding.

Master the (unfortunate) process of terminating an employee

Brian Torchin November 27, 2017

Practice Central As baseball season winds to a close, a handful of elite teams have distinguished themselves by clinching post-season berths. Among other things, they have managed to sustain, over the course of a long season, that important balance where everyone, players and coaching staff alike, understands their roles. They complement one another, both on the field and off. This has assured them a shot at the ultimate goal of winning on the grandest stage of their profession. In a similar way, every physician’s office has its own culture and set of ethics.

Hiring quality employees and retaining them is your most important job

Nancy Singleton November 24, 2017

Practice Central In spite of the thousands of dollars tied up in your adjustment tables, computers, other devices, and your property, good employees can be the most important assets you have in your practice. They can take your practice to the next level with smiling faces, positive attitudes, and patient relationships, or drag it down with lousy attitudes, low motivation, lacking the vision you want for your practice. Your team can either help or hinder, and the type of team you put together is up to you.

Want to market your practice through blogging? Start here.

Kaitlin Morrison November 20, 2017

You can bring in more patients, enhance your reputation, and educate your community about health by having your own blog. Chiropractors have a lot of knowledge to share that can benefit more people—why not share what you know? Starting a blog for your practice may help you build your patient base and do more outreach. With some careful planning you can put together a calendar of blog post topics, prepare your own articles, and publish regularly according to schedule. Then, you can use social media to promote your content. Read on to learn more about how your practice can leverage blogging.

The art of receiving referrals

Rob Berman November 16, 2017

It’s no secret that the best way to gain a new patient is via a referral from a center of influence or current practice member. But what’s the best way to do it? How do some practices always have a full schedule yet never advertise? It’s part art, part process and 100 percent delivering on what you promise. If you are struggling with getting referrals, or are considering launching a referral program, here is the process we suggest you follow. Brand evangelists or influencers are extremely loyal people to a specific provider, brand, product, or service.

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