February 26, 2011 — BioCell Technology LLC received Frost & Sullivan’s 2010 North American Customer Value Enhancement of the Year Award in Bone and Joint Health Ingredients.
The Frost & Sullivan Award is presented annually to a company that has demonstrated excellence in implementing strategies that proactively create value through research and development activities, with a focus on improving the return on the investment that customers make in its products.
BioCell Technology is acknowledged by Frost & Sullivan, a global market consulting and research firm, for its research excellence and inordinate focus on creating value beyond simply superior customer service.
Frost & Sullivan employed its unique research philosophy called TEAM Research methodology, founded upon the CEO’s 360 Degree Perspective, to recognize outstanding achievements in BioCell Technology’s diligence and innovation of BioCell Collagen II, an essential healthy aging ingredient promoting both joint and skin health.
“BioCell Technology has proven consistently to be a significant contender in a market that has been dominated by glucosamine/chondroitin products,” said Suhail Ishaq, vice president of BioCell Technology. “In light of the recent negative research publications questioning their efficacy, consumers are looking for more effective options that deliver more reliable results. BioCell Collagen II has unique differentiated properties and is supported by substantial clinical data that conclusively prove the effectiveness of the product for joint health. In my opinion, no other ingredient is able to demonstrate such consistent and clinically-relevant data. We appreciate Frost & Sullivan’s recognition of our efforts to deliver solution driven values to our customers and we are deeply honored to have received this award. “
Source: BioCell Technology, www.biocelltechnology.com