Whether you work as a solo chiropractor or in conjunction with partners and other healthcare professionals, it can be difficult to wear all the hats required within a wellness practice. You want to focus on evaluating and treating your patients, but you may also have to sell your clients necessary medical equipment and provide them with the information needed to make a smart purchase.
The art of delegation may be a useful skill to master in an effort to reach your goals as a chiropractor and best serve your patients in all respects, especially when it comes to customer service, sales, and financial counseling. Your front office staff can take on a larger role in the sale of materials like foot orthotics, as well as patient counseling for understanding insurance coverage and financing options.
If you are in the process of hiring employees to staff your front office, you may want to begin checking resumes for sales and office experience. This way, you can bring on a staff member who already has the sales savvy needed to sell foot orthotics.
However, if you are just now making the transition into selling foot orthotics at your practice, then you may need to create a training program for the front office staff, during which they can learn the key benefits of foot orthotics, a few techniques for selling this medical equipment, and learn basic financial counseling. In fact, you may even wish to designate one employee to take on this role within your practice.
By training one or more members of your front office staff to help sell foot orthotics and provide counseling for said purchases, you can free up your own time and focus for patient appointments, while at the same time providing your patients with easy access to the high-quality medical equipment and services they may need for optimal health.