June 18, 2012 — The Joint…the chiropractic place, is fast approaching its 200th franchise sold and was recognized as Hot Trends to Own in Franchising for 2012 by Entrepreneur Magazine.
The Joint’s number of franchises already sold represent a growth rate twice as fast as that of Massage Envy during its days as a franchise darling.
“There are many similarities between the massage therapy industry and chiropractic care,” said John Leonesio, CEO of The Joint and founder and former CEO of Massage Envy. “Both are more and more being incorporated into people’s health and wellness routine. So building The Joint on the Massage Envy franchise model just made sense. And clearly, it’s working.”
Leonesio himself admits to be taken aback by the growth rate of The Joint.
“I originally said 10 years and 1000 franchises,” Leonesio recounted. “To already have 215 franchises sold and nearly 400 in the pipeline (through Regional Developer units awarded) it is quite astonishing. Especially given the economic times we’re in. But it’s proof positive the model for The Joint works for both members and franchisees.”
Source: The Joint, thejoint.com
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