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Uniting Research & Technology to Achieve a Profitable Practice

Chiropractic Economics July 28, 2017

When: Tuesday, August 22, 2017 at 10 a.m. PST
Speakers: Jay Greenstein, DC and Jim McDaniel, DC

In the past 10 years, we have all seen how quickly technology has evolved and how data has become the hottest topic. These advances have allowed healthcare to gather magnitudes of information that would have never been possible to collect in the past. For this reason, it is critical for chiropractors to understand the advantages that clinical research offers, as well as the ability to leverage it in growing their practice. By unlocking published research and seamlessly integrating it into your clinical and marketing processes, you can become THE healthcare leader in your community.

Learn about the latest research for DCs that will:

-Improve compliance through patient education

-Fight insurance denials

-Drive more referrals

-Raise the chiropractic profession’s profile

-Make documentation more profitable

About the Speakers

Jay Greenstein, DC,  is the CEO of the Sport and Spine Companies. Greenstein is the President of the East Coast Associations’ Independent Physician Network, the Chair for the Council for Chiropractic Guidelines and Practice Parameters (CCGPP), Government Relations Chairman for the Chiropractic Summit, and the Chairman for the World Olympians Scholarship Program commissions for the Federation of International Chiropractic Sport (FICS). He was Chiropractor of the Year for the Maryland (2007 and 2010) and Virginia Chiropractic Associations (2010). He has been a television media guest for Washington DC affiliates, FOX and CBS. He is a highly regarded and sought after public speaker, lecturing and teaching within the healthcare community, business community, and public at large.

 

Jim McDaniel, DC, is a 1990 cum laude graduate of Life Chiropractic College in Marietta, Georgia. McDaniel served as the class representative to the Clinic Judicial Review Committee. He has an interest in nutrition and neurology and has completed over 150 hours of post-graduate training in clinical neurology through Logan Chiropractic College. He has served on the Board of Directors of the Addison County branch of the American Cancer Society and the Parent Child Center of Addison County. Currently, he is the treating chiropractor at the Middlebury Open Door Clinic and serves on the advisory council for the health careers program at the Hannaford Career Center in Middlebury Vermont. Dr. McDaniel is the Immediate Past President of the Vermont Chiropractic Association. He serves as the Vice Chair on the board of directors for the Council on Chiropractic Guidelines and Practice Parameters (CCGPP).

Filed Under: 2017 Webinars, ChiroTouch Webinars, Webinars

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Chiropractic Economics Issue 16: Marketing and Communication Strategies