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A performance matrix for a winning team culture

Mark Sanna, DC August 20, 2020

GE’s performance matrix can be applied to your staff or organization for identifying staff that kick butt or may need some butt kicking….

Collaborative, community chiropractic care: essential and working together during COVID

Mark Sanna, DC June 22, 2020

Collaborative care and an opportunity for community chiropractic teamwork during the COVID-19 crisis to offer patients…

Digital transformation trends for health care, chiropractic in age of COVID

Mark Sanna, DC June 2, 2020

Forecasting digital transformation trends for health care and chiropractic, impacted by COVID-19, through next year for practices…

A primer: stem cell and regenerative medicine as ‘the’ emerging therapy

Mark Sanna, DC November 26, 2019

No longer just for professional athletes, these are the stem cell and regenerative medicine options DCs need to know about…

The future of health care is collaborative medicine

Mark Sanna, DC June 27, 2019

Effective implementation of collaborative medicine requires effective communication. This means that as health care professionals we must learn to…

Don’t let ransomware hold your practice hostage

Mark Sanna, DC February 22, 2019

Your practice is not just vulnerable to a ransomware attack — it is an active target. The personal information contained in your electronic records holds tremendous value on the black market. Educate your staff and prepare your digital defenses, otherwise an attack could see you reverting to paper, ink and telephones to coordinate care.

Expand your practice with spinal decompression therapy

Mark Sanna, DC February 15, 2019

Spinal decompression therapy (SDT) provides chiropractors an effective, drug-free intervention for patients’ back pain. Since its introduction into the chiropractic market, SDT equipment’s price points have come down and its efficacy is better understood, so it may make sense for you to add this technique to your treatment offerings.

How to grow your practice with social media

Mark Sanna, DC October 19, 2018

Marketing Matters No practice marketing strategy can neglect social media. The number of potential patients connected to each other through social media rises every day. If your practice isn’t connected to your community with social media, you can be sure that your competition is. Social media is one of the most powerful and cost-effective ways of increasing your brand awareness. But the way users engage with social media platforms is an ever-evolving process.

The choice to go solo or partner with an established DC isn’t easy

Mark Sanna, DC May 15, 2018

Chances are high that the city or town you start your practice in is going to be the town that you will practice in for your entire chiropractic career. So make it someplace you’d really like to live. The choice is yours.Practice Central After completing their studies at chiropractic college, most students dream of owning a practice. They yearn for a place where they can make their mark and practice the skills they learned during their years in school. Some chiropractic colleges help prepare their students with classes on the business side of practice prior to graduation. However, it’s not until you experience the reality of being out on your own in the world of chiropractic entrepreneurship that what you might not have learned in school becomes apparent.

What you need to know about regenerative medicine

Mark Sanna, DC March 21, 2018

The field of regenerative medicine includes emerging therapies that have the potential to heal damaged and painful tissues in ways that were unheard of a few years ago.Practice Central The field of regenerative medicine includes emerging therapies that have the potential to heal damaged and painful tissues in ways that were unheard of a few years ago. Regenerative therapies have the potential to fully heal traumas and chronic conditions that might otherwise be beyond repair. And they provide an alternative to more invasive interventions such as surgery.
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Issue 8 of Chiropractic Economics - The Final Issue - The Chiropractic Wellness Advantage