June 16, 2014 — Standard Process Inc. was honored with two awards for communication achievements from the Public Relations Society of America (PRSA) Southeastern Wisconsin Chapter. The awards were presented during the chapter’s 2014 Paragon Award ceremony held June 3 in Milwaukee, Wisconsin. The Paragon Awards program recognizes local public relations professionals for accomplishments in areas of public relations, including media relations and intergrated communication campaigns.
Paragon Awards are presented in two categories:
- Complete Programs evaluate all project plans and materials from inception to end
- Tactical Entries are stand-alone pieces that support a complete program.
Members of the Standard Process communications and creative teams received an award in each category.
In the tactics category, an Award of Excellence, the program’s highest honor, was given for Stanard Process’ corporate video, “Seasons on the Farm” (above left). Unique in the dietary supplement industry for its company-owned and operated certified organic farm, Standard Process created a video showcasing life on its farm, allowing tour guests and those unable to visit the Wiscosnin farm, the ability to see, experience, and practically smell many aspects of the farm, even in the dead of winter.
An Award of Merit in the complete program category of marketing business-to-business was also given to Standard Process for its integreated campaign, “A Fish Story You Can Believe!” (right). The campgain was created to promote Cod Liver Oil, a new product from Standard Process.The company developed Cod Liver Oil in response to Standard Process healthcare professional customers requesting a minimally-processed cod liver oil supplement containing naturally occurring vitamins A and D with EPA and DHA omega-3 fatty acids.
Started in 1983 to encourage PRSA members to strive for excellence in communication and public relations, the Paragon Awards acknowledge public relations professionals in Southeastern Wisconsin who deliver exceptional work related to public relations. The PRSA Southeastern Wisconsin chapter holds the award program every spring.
Source: Standard Process Inc.
