April 20, 2011 — Spenco Medical Corporation, a healthcare company providing advanced sports medicine and first aid products recently announced the appointment of Evan Wert as sports marketing manager and Jennifer Wilson as medical marketing manager.
Wert and Wilson will manage each division, respectively, to help meet aggressive sales goals and enhance consumer knowledge of Spenco Medical Corporation’s many product lines.
“Evan brings an impressive track record in the sports industry and we look forward to harnessing his strategic product development skills to explore further product line expansions,” said Ryan Cruthirds, vice president of Footcare for Spenco Medical Corporation. “Similarly, Jennifer offers incredible business development experience, which will lend itself well to our growing medical and healthcare market.”
Prior to joining Spenco Medical Corporation, Wert owned and operated Fogline Consultants Inc., where he specialized in sales and marketing plan development for small manufacturers. He also served in various marketing and sales positions at SuperFeet, ShockDoctor Inc., and Pacsafe. In his new position as Sports Marketing Manager, Wert will be responsible for all marketing activities in the sport and general shoe channels.
As the medical marketing manager, Wilson brings more than 14 years of in-depth sales and marketing experience to her position with Spenco Medical Corporation. Most recently, she served as regional account manager at Safe Step LLC. In her new role, Wilson will be responsible for all marketing activities for the company’s comprehensive healthcare line.
Source: Spenco Medical Corporation, www.spenco.com