| Your Online Chiropractic CommunityApril 4, 2014 — Roscoe Medical and Carex Health Brands recently announced the merger of two longtime leaders in home healthcare. The transaction will create a combined company well positioned to better serve the growing home healthcare market with dominant market distribution across all channels from retail to DME and managed care with a product portfolio that is second to none. Terms of the merger are not being disclosed.
April 4, 2014 — Combined, the companies have more than 60 years of experience in the home healthcare market. They share a common vision of providing quality products that promote consumer independence and improved quality of life. Together, the two companies employ over 200 employees and manage a large distribution network across the U.S.
“This transaction presents an opportunity to offer even greater combined value to our customers by offering Carex Health Brand products to the DME dealer channel where many dealers are looking to increase their retail (cash) business”, said Paul Guth, president and chief executive officer of Roscoe Medical. “It aligns our goal of providing innovative solutions to our dealers as we continue to invest in the industry.”
“The Roscoe brand has long been admired for many of the same values as Carex including quality, value and integrity”, said Matt McElduff, president of Carex Health Brands. “We are very excited by the opportunities this merger creates bringing Carex into many new product categories we haven’t been in before. In addition, there is very little channel and/or product overlap between Roscoe and Carex.”
Key strategic benefits of the merger include:
- Expanded product offerings and larger market distribution footprint. The diversified products and larger market distribution footprint of the combined organization will strengthen the company’s ability to serve home healthcare customers across North America.
- Accelerated innovation. The anticipated pooling of the combined organization’s research and technology will help to streamline product development and better address the evolving needs of a continual growing consumer demographic.
- Enhanced financial flexibility and strength. The merger will allow the combined company to pursue growth opportunities while continually investing in the HME industry.
Paul Guth will serve as chief executive officer of the new company and president of Roscoe Medical. Matt McElduff will continue to be president of Carex Health Brands. The combined company’s management team will remain in place.
Source: Roscoe Medical
