Vol. 69, No. 17, Oct. 1, 2023 October 31, 2023 Click here to view flipbook Can your practice survive your retirement? Every chiropractor will eventually leave their practice, but many DCs do not have a transition plan to ensure its survival after their retirement. Cash-based vs. insurance-based practice for chiropractors: Make the right choice For DCs, the decision between cash-based and insurance-based practices involves considerable trade-offs. Both systems have their merits and drawbacks. Chiropractic marketing agency underperforming? Give it what it needs to succeed Strategies to help your chiropractic marketing agency produce better results, and why your relationship with your agency matters. Connect with different generations to market your practice successfully By understanding generational marketing, we can tailor our strategies to effectively connect with baby boomers, Generation X, millennials and Generation Z. Palmer College completes $30.2M fundraising campaign Alumni and friends of Palmer College of Chiropractic have donated $30.2 million to the “Daring and Driven” capital, scholarship and endowment campaign. The crucial role of self-auditing in chiropractic documentation Self-auditing chiropractic documentation involves reviewing one’s own documentation practices to ensure accuracy, compliance and consistency. The impact of some common vitamin deficiencies Subclinical vitamin deficiencies are largely being ignored today. This article explores some vitamins you may find clinically useful. Transparency over surprises: Before the adjustment (part 1) You can use the power of communication to spread your message and improve the public’s perception of chiropractic care. Understand the benefits of red light therapy By harnessing the power of red light therapy, you can unlock a myriad of advantages for both your patients and your bottom line. Want to buy a laser? Ask yourself these two questions first Two simple questions must be answered when you want to buy a laser: First, will it help my patients? Second, how can I make money using it? What's your exit strategy? The unspoken conversation Let's talk about what often gets swept under the rug: your exit strategy. Have you ever thought about when you should start planning to sell your practice?