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Chiropractic Economics Your Online Chiropractic Community
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Vol. 61, No. 13 August 17, 2015

March 4, 2016

Issue-13-cover2


A mid-year tune-up

Chiro Biz Quiz | Even if you have been successful in practice for many years and are doing great, in the current marketplace you should stay vigilant and actively search for revenue enhancement measures. The following five things are absolutely vital to keeping your practice profitable.

Aligned signs: A brief standing posture test reveals the source of subluxation

Clinical Concerns | Every chiropractor needs a few simple time-saving procedures that can prompt a course of action, direct the need for further examination, and improve therapeutic outcomes. When I entered practice, my mentor passed on many pieces of timeless information from his bag of tricks. You could refer to these as “rules of thumb.”

Appraising the bar

Money Management | If you’re selling your practice, bringing in a partner, separating from a partner, obtaining financing, or settling with a divorcing spouse, a poor-quality appraisal—or no appraisal at all—can produce disaster. When you negotiate with a professional practice appraisal behind you, you put yourself in a position of power and knowledge.

Breaking free

Money Management | If you have a lot of student debt or debt on your practice, consider three key debt elimination strategies that are available to you today.

Calming curcumin: An effective and natural treatment for depression

Research Results |According to the Centers for Disease Control and Prevention, 1 in 10 Americans report symptoms of depression. Certainly, the causes of this condition can be as varied as the individuals reporting them.1 Unfortunately, many of the current therapeutic drugs for depression are only effective and safe in the short term.

Endgame strategy

Legal Q & A | How to close your practice effectively, leaving nothing to chance.

Hungry, hungry HIPAA: A moment’s inattention could cause a compliance catastrophe

Practice Central | It’s easy these days to get so caught up in the transition to ICD-10 coding that you let other policies and procedures fall by the wayside, but nothing good can come from dropping your guard on HIPAA. The possible violations are many, and the consequences for you and your patients are potentially severe.

Magnetic Influences: Whatever you call the Law of Attraction, make it work for you.

Personal Growth | Most of us have had some experience learning about the Law of Attraction, or at least an introduction to it, but almost no one fully recognizes or appreciates how this law is working for you at all times.

October 1: point of no return

Feature | Centers for Medicare and Medicaid Services (CMS) and the American Medical Association (AMA) have announced that they are joining efforts to help physicians get ready ahead of the October 1 ICD-10 deadline for compliance.

Rise of an electronic empire

Tech Talk | Until the last decade, chiropractors were generally uninterested in technology, but as times have changed, we’ve moved to adopt new software and technical approaches.

Size, design, and list: Know the 3 pillars of postcard marketing

Marketing Matters | By following the three pillars of postcard marketing, you can build a successful direct mail (DM) campaign for your chiropractic practice from the get-go. Once you know the “Big Three,” you can obtain consistently great results.

Software roundup: the best software for your practice

Software Roundup | We asked the industry’s leading software companies to submit or update their latest products for our annual software roundup. This collection is a guide to help you make the most well-informed decision about which software suits your practice style.

Stars and gripes: Take back your online reputation for increased patient volume

Personal Growth | Reputation affects your waiting room, your relationships with patients, and your patient conversion and retention. Today’s patients are more empowered than many doctors realize. Patients have immediate access to statistics and commentary both good and bad. And numerous Internet sites are out there (e.g., HomeAdvisor, Angie’s List, and Yelp) for consumers to review local area vendors.

The future is here: value-based reimbursement

Practice Central | The shift to value-based reimbursement presents a major growth opportunity. Medicare and the major insurance companies have been conducting trials over the past few years and have recently announced they intend to roll out new payment models across the country, in less than two years’ time.

Worth the hype

Marketing Matters | In the ever-evolving world of marketing, stay on top of not only the latest sociocultural trends but also the algorithms by which search engines like Google sort and rank information on the Web. You don’t need to understand every detail, but ensure you have a secure handle on the basics that will make your marketing efforts truly shine.

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