Performance Health Introduces New, Improved Biofreeze Pain Reliever

The leading clinical pain reliever now has an enhanced formulation and a new colorless option.

December 23, 2011 — Performance Health has announced the release of a new, improved Biofreeze Pain Reliever. This new product will be available for purchase January 1, 2012. 

For over 20 years, Biofreeze Pain Reliever is said to have helped people reduce their pain and manage discomfort. This market-leading topical analgesic provides relief for millions of individuals suffering from sore or strained muscles, shoulder and arm discomfort, neck, hip and leg pain, back pain, painful joints, ankle and foot pain, and pain associated with bruising or arthritis. 

“We took the number-one clinically used and recommended topical analgesic and improved it based on customer feedback. The result is a formula that is preferred by four out of five topical analgesic users. We made it better in three key ways,” says Doug Stuckey, Senior Product Manager for Performance Health. “First, we made the new formula more natural by adding an enhanced botanical blend and removing the paraben and propylene glycol. Next, we added two new effective skin conditioners so it applies easier and penetrates quickly. And, finally, we created a colorless option for patients and practitioners who prefer dye-free products.” 

The new botanical blend includes ilex, arnica, aloe, boswellia, calendula, green tea, burdock root, and lemon balm. Free product samples, custom printed with a practice name and phone number, can be ordered to match the practitioner’s formula preference — either Green or Colorless. For more information or to order, call 1-800-246-3733. 

The new product is available in both clinic-application and at-home sizes.

“Healthcare professionals rely on our market-leading Biofreeze and Thera-Band brands because we provide much more than just effective, professional quality products,” says Stuckey. “We support our healthcare partners with free practice-building programs, national brand awareness programs, clinical evidence for our products, and patient education tools. This is what truly makes our brands special.”

Source: Performance Health