January 31, 2014 — Performance Health, manufacturer and marketer of TheraBand, Biofreeze, Perform, Cramer, and Hygenic branded products, today announced their acquisition of Bon Vital’ Inc. Bon Vital’ is a leading formulator, manufacturer, and marketer of topical products serving the massage therapy and spa professions. Bon Vital’ was founded in 1988 and is headquartered in Hartland, Wis.
“Bon Vital’ is recognized for its broad offering and commitment to superior quality and performance. Their investments in innovation, education, and therapist support programs have resulted in a very strong and loyal customer base, similar to what we have done with our Biofreeze, TheraBand, and Cramer brands,” stated Marshall Dahneke, president and chief executive officer of Performance Health. “This common approach and combined commitment to the massage therapy and spa professions create a powerful partnership enabling us to offer more than any other company . . . more innovation, more education, more practice building, more therapist support.
“Strategically, we plan to combine and leverage the strengths of Performance Health and Bon Vital’ in the massage therapy and spa markets through product bundling, cross-promotions, improved school support, and more value-added services. In addition, we will explore opportunities to promote certain Bon Vital’ products through Performance Health’s international and retail distribution channels,” continued Dahneke.
“We are truly thrilled and excited to be part of Performance Health,” added Thomas Heidenberger, president of Bon Vital’ Inc. “Since our founding, we have worked hard to make Bon Vital’ a brand leader in the massage therapy and spa industry. Combined with Performance Health, Bon Vital’ will accelerate its advancement and growth both domestically and now internationally.”
Thomas Heidenberger will continue in a key commercial leadership role within the Performance Health organization, partnering closely with Lynda Solien-Wolfe, who is being promoted to vice president, massage and spa. The company will continue to operate out of its Hartland, Wis., facility.
“I have always had great admiration for Bon Vital’ and the success they have accomplished under Tom’s leadership,” stated Solien-Wolfe. “This acquisition provides numerous opportunities for both our businesses as well as the professions over all.”
Source: Performance Health