New member joins EMBODI scientific advisory board

Jessica Irons, PhD, has joined the EMBODI Scientific Advisory Board, helping reinforce the software company’s commitment to evidence-based strategies that enhance patient engagement, retention and care plan adherence.

Irons, who holds a PhD from Auburn University, brings to the role extensive research experience in behavioral health interventions. A professor of psychology at James Madison University, she has published more than 48 studies and has 660+ citations, all in the field of patient adherence and behavior modification.

She is an expert in clinical trials and behavioral research, focusing on health outcomes in real-world applications, and has conducted randomized clinical trials, behavioral research and qualitative studies aimed at improving patient adherence and decision-making. Irons has collaborated with experts across various health domains and will bring data-driven insights to EMBODI’s digital health solutions.

“We are honored to welcome Dr. Jessica Irons to the EMBODI Scientific Advisory Board,” said EMBODI CEO Jay Greenstein, DC. “Her research on behavioral interventions for health behaviors will be invaluable as we continue to enhance patient adherence and clinical outcomes through digital health innovation. Dr. Irons’ deep understanding of behavioral choice related to health risk behavior will help us refine our platform to drive even greater engagement and success for both patients and providers.”

Continuous improvement

Greenstein believes Irons’ insights will help improve the EMBODI platform, making it more engaging for patients, which in turn will help patients achieve their health goals.

“The biggest challenge in chiropractic care isn’t just attracting patients—it’s keeping them engaged in their care plans,” he noted. “Patient dropout leads to poor outcomes, lost revenue and lower lifetime value for practices.”

EMBODI is committed, he added, to driving higher patient retention, which ensures patients complete their care plans, enhancing behavioral engagement tools to keep patients accountable and refining how EMBODI personalizes patient interactions to maximize adherence.

“By integrating proven behavioral science strategies into our platform, EMBODI is making patient retention easier than ever for chiropractors,” Greenstein continued. “With leading experts like Dr. Irons shaping our platform, EMBODI continues to set the standard for digital patient engagement in chiropractic care.”

For more information, visit embodihealth.com.

 

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About EMBODI

EMBODI is a next-generation digital health platform designed to improve patient retention, care plan adherence and practice growth for chiropractors. By integrating AI, automation and behavioral science, EMBODI empowers providers to engage patients, streamline operations and increase revenue—all with less effort.